Characterstics of Animated Explainer Video
Animated Explainer Video An "explainer video" is a short video that provides an introduction to a overview of a topic. An explainer movie is a short animated movie that focuses on explaining a business idea in an easy, engaging and compelling manner, by using a clear and concise speech; attractive and attractive visuals that quickly grab the viewer's interest. It's both informational and educational, generally it clarifies exactly what the business provides, how it can help the consumers with their problem and why that product/service is the best choice on the industry. Attributes What makes these videos different from any other advertising video? Check their most important attributes out! - Short: explainer videos are short and very straightforward (no longer than 90 seconds on average). - Simple: they pass out a very simple and clear message by obeying the classical narrative construction of "what", "how" and "why". - Determined by the target market and their issues: these kinds of videos are created to satisfy the target audience's requirements, so as to make them feel identified with the organization's proposal. - High quality: to get the best marketing results, these videos have to have the highest quality in order to make the business stick out from the contest. - Animated characters: explainer videos generally utilize animated characters to provide a fun touch that generates a strong relation to the target audience. - Branding colors: they generally use the appearance & feel of the brand's identity in order to spawn solid brand recognition. - Music: explainer videos have music and sound effects that set the mood to tell a particular story and help to increase participation. - Professional voice-over: All these videos are also featured with a professional voiceover artist which
show what is being shown on screen. Advantages Of An Explainer Video Now that we understand what an explainer video is and what their most important features are, the question is: how can it help you market your company? We've compiled 4 great benefits they have for enhancing your advertising strategy. Check them out! 1: Describe your business idea in just a matter of seconds - Explainer videos are excellent to explain your business idea in only a few seconds, they work flawlessly to quickly grab your audience's interest. By putting an explainer video above the fold on your site, you can raise the average visit time by 2 minutes! 2: Boost your online visibility - Thus, if you make your visitors stay longer on your webpage, it is widely appreciated by Google (or any other search engine), contemplating it as of interest and will rank it higher. Also, video content provides you the opportunity to be on YouTube, the 2nd largest engine and the 3rd biggest social networking site on the internet. 3: Increase conversions - Explainer videos are extremely catchy, appealing and persuasive, and they encourage people to keep on watching. Individuals can understand exactly what you do at a fast, simple, informative and fun manner. This is very important to start growing your conversion rates. Only for you to have a notion, an explainer video may grow conversions by 20% normally! 4. Build brand awareness - If you apply the colors of your brand to the background and landscape of your movie, the audiences will know that your organization is your one behind this proposal. Furthermore, if you personalize the characters of the movie based on your intended audience's personality, look, era, etc. you'll create a powerful emotional bond with them. All this really helps a lot to build brand awareness and drive trust towards your company. Consequently, if you think about the principal features of those videos, you can see they can assist you through every stage of the sales funnel: awareness, consideration and decision. It all depends on the message you want to transmit and what sort of "action" you wish to generate from your target audience. Do not miss the chance to utilize such a great cost-effective marketing tool! Animation Company Dublin