SEO Traps You Should Avoid in 2016
#1. Link Building ●
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Google has recently clarified that buying, selling, or asking for links is alright as long as you don’t violate its Google Webmaster Guidelines. It would be best to review your current link building approach to ensure that you’re not violating the rules.
#2. Anchor Texts ●
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Since the first Penguin update in 2012, it’s become much riskier to use exact match anchor texts in search engine optimization. Abusing (whether unintentional or otherwise) anchor text can get you penalized for overoptimization in SEO 2016.
#3. Targeting Single or Specific Pages ●
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It’s a much better approach than targeting single or specific pages to rank on Google. A good link profile is one of the most important SEO ranking factors. I advise that you start building your link profile by performing a link evaluation through your Google Webmasters account.
#4. Unfriendly Mobile Design ●
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The mobilefriendliness of a website is now among Google’s top SEO 2016 ranking factors. This means that welldesigned mobilefriendly websites perform better. You need to optimize your page in a way that caters to mobile users. Due to the ever increasing number of mobile users, creating a mobilefriendly design will also improve your site performance.
#5. Poor User Experience
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A bad user experience can damage your search engine ranking dramatically. The search engine will continue analyzing how users interact with your site for SEO 2016. Optimize your website for better user experience by ensuring it fulfills a need. Keep it visually appealing, easy to navigate, and consistently updated with highquality content.
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