Vets Cymru
Tactical Rabbit Rabbit
Objectives:
• Tailored email to segments and membership lists designed to support increased ticket sales and educate registered/non-registered attendees
• Supplementary content around event experience: Aberystwyth/Wales (based on performance in Manchester)
Possible Channel Activity:
• Email - Segmented lists - Email creation
• Paid Social - Creative
• Campaign creativity designed for email, organic social media, and paid social.
• A media pack of creatives to be sent to regions to promote VetCymru
• Animated motion graphics (UP*) as we have proven higher ROI (PMRE)
• Post-event comms
• Analysis
*Unstable Platform or rapid cut, playful motion graphics.
N.B. Email will primarily support this campaign's acquisition but will be key in educating the various audiences about the event. This considers the desired number of delegates vs. the number of people who registered interest when the most recent list was created in February.
Content Plan:
Activities and reasons to attend. Exhibitors - who will be exhibiting, the opportunity to connect. Speakers - tag and promote speakers at talks. Sponsors. Final call messaging
The Pinnacle Of Veterinary Education
We’re Getting Closer
The Community Of Experts - Celebration And Collaboration Perfectly Curated Sessions - CPD
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024
REGISTER NOW
The Pinnacle Of Veterinary Education
We’re Getting Closer
The Community Of Experts - Celebration And Collaboration Perfectly Curated Sessions - CPD
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024
REGISTER NOW
The Pinnacle Of Veterinary Education
We’re Getting Closer
The Community Of Experts - Celebration And Collaboration Perfectly Curated Sessions - CPD
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024
REGISTER NOW
Rapid Assets
Example Messaging
The Pinnacle Of Veterinary Education
Reaching For The Summit
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024
E-Mail
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024
Of Veterinary Education Reaching
E-Mail
The Pinnacle
For The Summit
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 A MILESTONE IN VETERINARY INNOVATION REGISTER NOW ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 REGISTER NOW REGISTER NOW 150 ATTENDEES EXPERTLY CURATED SESSIONS E-Mail and Organic Social
Value Statements
ABERYSTWYTH UNIVERSITY 4 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 150 ATTENDEES SMALL ANIMAL VET STREAM GAIN 12 HOURS OF CPD LIVESTOCK EQUINE AND COMPANION ANIMAL CARE NETWORKING AND INNOVATION COMMUNITY AND CELEBRATION Value Statements
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 ABERYSTWYTH UNIVERSITY 4 ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 LARGE ANIMAL VET STREAM SMALL ANIMAL NURSE STREAM A MILESTONE IN VETERINARY INNOVATION EXPERTLY CURATED SESSIONS CUTTING EDGE TECHNOLOGY EXPERT LED CPD Value Statements
Motion Graphics Example Campaign
Ideas
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024 On Track For The Summit Motion Graphics
Motion Graphics
On Track For The Summit To The Pinnacle Of Veterinary Education
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024
Reach For The Summit
The Pinnacle Of Veterinary Education
RAPID ANIMATION
ABERYSTWYTH
UNIVERSITY 4 - 5
JULY 2024
STARTS ENDS
On Track For The Summit
To The Pinnacle Of Veterinary Education
ABERYSTWYTH
UNIVERSITY 4 - 5
JULY 2024
STARTS ENDS
RAPID ANIMATION