All American Grooming Show
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bOOTH 87
REPAIR CENTER 3001 N. Locust St | Sterling, IL 61081
TRADE SHOw The trade show offers fantastic bargains, show specials, demonstrations and discount pricing. Bring your staff and get ready to stock up!
The All American Grooming Show is the
Try on scissors, see state-of-the-art equipment, buy boutique items. Talk to movers and shakers in the industry from all over the nation. It's all here! TRADE SHOW ADMISSION INCLUDES VIEWING OF ALL GROOMING CONTESTS ON YOUR ADMISSION DAY!
world's longest running
ExHIbITOR LiST *
grooming show! There are programs for
A Creative Collection
Fresh Shears
PetBiz Insurance
anyone interested in
Aerus formerly
Geib Buttercut Shears
Petco
improving their knowl-
Electrolux
Groomers Pro
PetStore.Direct
AKC
GroomTeam USA
Precision Sharp Co.
All4Groomers
Hawaiian Moon IV San
Sensei Shear Systems
of pets. Also, great com-
Animal Care Products
Bernard USA
Sharp Edges/GEM
petitions to challenge
Animal Photography
Joe's Sharpening
Shears
you and help hone your
Aussie Dog Products
Service
Shernbao USA, Inc
Chiro One Wellness
KENCHii
Stylist Wear
Centers
Kennel Connection
The Shears Depot
ous about the pet care
Dazzling Paws
LaLa's Pet Products
Thera-Clean
industry, you will want
Dog Is Good
Love Groomers
Microbubbles
to be here!
Dog N Frog
Loyalty Pet Products
Wahl Clipper
Earthwhile Endeavors/
Max & Molly Wear
Corporation
Earthbath
Midmark/ Shor-Line
Whitman's
Electric Cleaner
Nexderma, Inc
Woof Wear Collars
Company
Official Pet Boutique
Zolitta
EMP 10, LLC
PawMat
Evolution Shears
Pet Perennials
Frank Rowe & Son
Pet Ribbons
edge, handling and care
skills. So, if you are seri-
Note: ONLY dogs used for competition or demos are permitted. Service animals are also permitted.
*Expected to attend
LOCATION THE RENAISSANCE
Schaumburg Convention Center Hotel 1551 Thoreau Dr. North Schaumburg, IL 60173 Room Rates: Single/Double $159 Reservations: (847) 303-4100 Cut Off Date: 7/11/2022 *Hotel is not pet friendly and there is NO 24 hour holding set up on site.
E
nhance your trip with a stay at The Renaissance Schaumburg Convention Center Hotel. The Renaissance is located just 12 miles from O'Hare International Airport and 26 miles from downtown Chicago, with easy access to I-355 and I-90 expressways. Enjoy a fine dining
experience at Sam & Harry's Steak House, a relaxing meal at Gather Bar or Starbucks® coffee in the cafe. Use the NAVIGATOR by Renaissance® program to find the perfect entertainment, shopping and dining near our enlightened, sophisticated hotel in Schaumburg, IL.
THURSDAY
Brusher Bather CertificaTe Program Teri DiMarino
Y
our ability to do your job, and do it right,
preferring the security of knowing there will
separates you from being " just a bather"
always be a need for their expert services.
to a position that contributes to the finished
Bathers-in-training, "groomer wannabes",
product in the salon. Teri believes that a good
seasoned groomer techs and salon owners will
bath, brush and dry is 50% of a great groom.
benefit from this day-long program with tips
The bathing room is where most stylists
on equipment and products to make the job
started. Before future groomers begin to think easier. From getting the dog ready for the tub, of clipping coat, they must first know what
to finding the right shampoo through proper
to expect from the hair, and how to treat it
bathing and blow-drying techniques, Teri will
to obtain desired results. Surprisingly, many
cover the B/B fundamentals. Safety issues
great B/Bs remain in the bathing room,
and handling will be stressed.
Tools of the Trade and How to Use Them From brushes and nail clippers, muzzles to grooming loops, Teri covers equipment basics, highlighting correct uses, in an effort to make the work easier and more comfortable for pet and bather. "These techniques and tools will make the finished groom a true work of art," says Teri. Anals and ears will be also discussed.
What's In Those Bubbles??? Shampoos, Conditioners & Spray (HOUR 2) Tocopherol, Ergocalciferol, Sodium Chloride. Teri takes a "groomers-eye" view of the stuff we use every day in language we can understand. Shampoos, sprays and conditioners are our most expendable items but what do we really know to select the right product for our situation? (Those scary words are techno-speak for vitamin E, vitamin D and simple table salt, often found in many grooming products.)
(HOUR 1)
THURSDAY Dematting...It's Not What It Used To Be (HOUR 3) Everyone has a technique for dematting a neglected pet. For some, it's a shave-down and then entering the pelt in a Mat Contest. For others, it's a timeconsuming, hair-splitting experience, destined to take its toll on the pet, the B/B or both. Teri examines the most
Provided by
common and effective products, tools and techniques for the demat dilemma without getting all tangled up.
Show Price
$509 Reg. $649
Getting the Most Out of Your Bathing & Drying Time (HOUR 4) Getting the Most Out of Your Bathing and Drying Time Bathing and drying are the most underestimated aspects of our jobs. Techniques can make or break a groom.
FT-804
The ability to properly apply products, thoroughly clean and then dry the pet will have a direct influence on the finish. You will hear about time-saving equipment and techniques.
$176 And get a value super cyclone dryer for FREE!
Avoid shipping costs, get yours at the show! sales@shernbaousa.com
626.549.1212
This program is six hours long and is included in the Do-It-All admission or can be purchased separately. See Schedule and Registration for starting times and fees. Program includes Trade show on Friday, Saturday and Sunday.
THURSDAY
Skin AssessmEnt CertificaTe Course
Barkleigh
roomers have seen it all! Dandruff, flea dermatitis, and
Pet Professional First Aid & CPR Certificate Course
alopecia are some of the common skin issues we have
Kelsey Ann Sexton
G
Dr. Cliff Faver
seen in our shops, but how do we go about recommending proper treatment? With the correct knowledge, groomers can resolve or prevent most skin issues that we see. Groomers are the first line of defense for pets since we see them more frequently than a veterinarian. And now, with the limited access to veterinarians at present, groomers serve a key role in keeping pets' skin and coat healthy. In this course, Dr. Cliff will help you decipher which ailments
As a pet care professional, you want to be equipped with the skills to handle medical emergencies that arise while a pet is in your care. Whether a pet becomes ill, injured, or needs help in a disaster, this course will teach you how to respond.
are within your ability to treat and what truly needs to be seen
In this two-hour interactive
by the veterinarian. Empower yourself and your salon with the
course, you will learn emergency
confidence to act as a consultant to pet owners for common
care, how to stock a first aid
skin issues. This course is presented by a veterinarian that has
kit, perform CPR, respond to
treated hundreds of thousands of cases by partnering with the
breathing and heart emergencies
groomers he works with.
(including choking), and disaster
Pet Business 101: Leadership, Management, & Culture
procedures, with some of these
Melissa Mitchner This workshop will review how to successfully maintain and expand in the pet care industry. Melissa will cover reviewing policies and procedures, marketing, business planning, and next-level growth development for small business owners. What does the next phase of your business look like and what will it take? This seminar will also explore key systems and processes for leadership and management, as well as how to create a culture that inspires growth. In addition, this seminar will help you identify key principles, plan strategically, and teach you how to set goals to sustain and scale your business.
exercises being demonstrated on a live dog. This unique course is customized for pet care professionals and you will learn how to respond to emergencies specific to your industry. Upon completion of this course, you will receive a frameable certificate stating that you are certified in dog and cat First Aid & CPR.
THURSDAY
AKC S.A.F.E. Grooming Certification Program T
Susan Sholar
he American Kennel Club recognizes
and safety. Topics covered include accident
that grooming is important to the overall
avoidance, disease awareness, and sanitation.
health, comfort and well-being of pets. Setting the standard in grooming safety to
All groomers who attend will be eligible, at no additional charge, to become AKC Safety
ensure these needs are met for all pets in salon, Certified Groomers and receive a frameable The AKC is proud to offer the Safety in Salons
certificate and other great benefits. This course
Certification Program to groomers and salons. is also an important part of the requirements As reputable and quality pet care
for the AKC Safety in the Salon Certification.
professionals, groomers should consider the
This salon certification gives salon owners
safety and welfare of the pets entrusted to their
a means to show their commitment to the
care. The Safety in Salon course will review
health and safety of pets and in return receive
best practices focusing on pet care, health,
valuable marketing support from the AKC.
Super Styling Everyday Dogs Sue Zecco and Jay Scruggs
S
ue and Jay have collaborated for many
how to balance the head in with the rest of the
years teaching seminars all over the world,
body and how to set the length with clippers
and now virtually with their Super Styling
to cut out a lot of scissoring. This will help save
Sessions app. Spend the day with this dynamic
time with the finishing process."
duo as they give valuable tips for prepping,
Keeping breed profile on pet trims is all
grooming, and finishing those everyday shop
about achieving a natural finish with snap-
dogs. They will demonstrate achievable pet
on combs and finishing with thinning shears.
trims on several different common breeds (and
Blending the body and not leaving defined lines
mixed breeds) during this four-hour seminar.
in the coat is easy to achieve when you use the
Sue and Jay will use several tools in their
right techniques. Some coat types that come
grooming toolbox to highlight breed profiles and
in the shop everyday can be unforgiving, but
simple pet trims that will keep your clientele in
Sue and Jay will share their secrets and tips to
easy-to-maintain trims with some flair. "This
get a nice, stylish finish every time. Your clients
seminar will focus on adding personality to an
will never be happier once you implement these
average-looking dog," says Jay. "We will show
Super Styling secrets to your everyday trims!
THURSDAY EvENING Adding Flare, Cutting Time Blake Hernandez Here's your time to shine!
Kerry Fever Irina Pinkusevich The sexy Kerry Blue Terrier is a striking breed with that classic terrier outline. The beautiful unique color
In this two-hour demo, you
exudes power and elegance, and this magnificent
will learn how Blake can
terrier oozes majesty. How do we as stylists accentuate
transform even the scruffiest
the powerful features of this breed? It all starts with
mess into the perfectly-fluffed
proper coat prep, the right products, and specific
beauty. Snap-on combs and
tools. The combination of textures (wavy, fluffed-
quick tool and anatomy tricks
out, and silky) require different scissoring techniques
to set you on your way will be
on different parts of the dog, and Pina will show you
demonstrated.
exactly where to draw the line.
FRIDAY
The Bubbly Bichon Jonathan David
T
he Bichon Frise is one of the most animated, bouncy breeds we know. Their soft curves and unique
style are always a head-turner. While this trim can seem overwhelming, once you understand the lines, you'll love doing this cut. In this one-hour live-dog seminar, Jonathan will talk about the proper profile and demonstrate techniques to achieve that continuous, rounded profile of this truly beautiful breed. The seminar will finish off with a demonstration of the "tricks" to achieve the round, devilish expression of the Bichon Frise head.
Super Styling Bichon: Pet Trim
Jay Scruggs
Jay will demonstrate a short,
Creative on a Pet Bichon? Why Not? Angela Kumpe
What if you were to add a
Perfect Bichon Head Olga Zabelinskaya Trying to achieve the perfect Bichon head is something every
well-balanced maintenance
quick creative touch to your pet
groomer strives to do. Olga
trim on the Bichon. "In this
grooming clients. I mean, why
quickly became one of the most
demo I will be using mostly
not? Creative can be an easy add-
well-known and respected for her
clippers to set the length on the
on service that will draw attention
achievements with Bichon Frises.
body and legs, and will show
to your salon or mobile and bring
In this seminar, Olga will share her
an easy way to trim this breed
extra income as well. Angela will
tips to make your Bichon heads
short enough that your clients
take a plain pet groom to the next
perfect every time with easy-to-
can maintain between appointments
level and show you how quick and easy it can be. She will
follow guidelines. Lots of common mistakes are made when it comes
while leaving
also tell you how to place
to this breed's profile, and trying
a little more
creative touches so that
to correct those after the hair is
length in
clients are not "stuck" with
gone can be a nightmare. Let
certain areas to
a design or color for months,
Olga show you how to avoid these
keep the breed
and go over the many
mistakes and make your next
looking stylish,"
different types of products
Bichon competition-ready.
says Jay.
you could use to do this.
FRIDAY Huh? What Kind of Doodle is it?
Tammy Siert
H
aving trouble determining what kind of doodle your client has or the coat type? Tammy will give a short power point on the different doodles coming in our salons, and the coat types, textures, and
styles clients are requesting. She will also give suggestions on dealing with clients that insist on having inches of hair on their dogs but won't maintain their coat at home. She will do a demo on a Golden Doodle and show you shortcuts using clipper techniques.
Super Styling the Doodle
Jay Scruggs
"Designer Breeds" like doodles, quickly became popular, and every groomer should know how to groom and maintain them. There is some challenge involved by deciding how to best groom them to accommodate and please your customers, while also making it easy to maintain for you and the owner. In this seminar, Jay will show you how to create a cute and stylish pet trim by using thinning shear and scissor techniques that are quick and easy to apply in your shop.
Daily Doodle Dos
Blake Hernandez
In this everyday dog seminar, Blake will tell you exactly how to maximize money and minimize madness on these majestic mutts—from how to schedule, handle and educate a daily doodle client to all Blake's go-to tips to make every hour a power hour! One thing every doodle has in common is that they are part Poodle, and that Blake's jam!
Solving the Doodle Problem Corina Stammworthy Are you drowning in bad doodles and fantasizing about not
Puppy Handling 101 Certificate Course Melissa Jepson Puppies are often a whole other world when it comes to the easiest way to acclimate them to the grooming process. This fourhour certificate course will equip you with the best knowledge and techniques to handle puppies with confidence! We will cover
accepting new doodle clients? In this class, we break down how
psychological milestones, ongoing
to solve the doodle problem once and for all. Learn how to find
handling techniques, overcoming
good doodle clients and get them on a regular schedule. In
common obstacles, and how to
this customer service-based class, we will cover how to talk to
set your puppies up for a lifetime
doodle owners using keywords and phrases, go over common
of success both on the grooming
doodle scenarios, and make you a doodle owner expert.
table and off.
FRIDAY The New Consumer: Pet Owners & The Grooming Industry Melissa Mitchner Pet owners are more informed and the grooming industry is exploding. This seminar will explore how to address the new segment of pet owners and explore services and enhancements for your grooming business. Growth is essential, and pet owners are the secret to your success!
Time Management and Setting Yourself Apart From Other Groomers Adriane Pope In this seminar, you will learn the best ways to manage your time working while also allowing family time after this pandemic crisis. You will also learn the importance of always having a set plan, how to best cater to geriatric pets, and the best ways to go above and beyond for your clients, setting yourself apart from the average groomer. Lastly, you will learn the best way to pick and choose, and weed out the clients that are not a good fit for your program.
The Wellness Salon Joey Villani
It doesn't take much to add a full spa day to your salon or mobile—and Joey will show you how! With slight changes and a different approach, become the ultimate wellness salon and not only pamper man's best friend, but also increase profits.
Maximizing Your Business's Profitability Jeremy Stamper
In this class Jeremy will be discussing how to critically analyze your business and identify if you are leaving money on the table. Take a deep dive into creative ideas to maximize profitability, including enhanced service options, small retail, and more.
FRIDAY EvENiNG
Business CompliancE CertificaTe Course Corina Stammworthy
T
his is an important
policies, and how to properly
certificate course for staff,
handle harassment complaints.
Big and Beautiful: The Standard Poodle Sue Zecco and Jay Scruggs If there's a single breed that you're certain to find coming to you for grooming,
managers and owners. Corina
Workers' comp and family
Stammworthy will show you
leave will also be discussed
how to get and keep your shop
along with the proper IRS rates
matter what trim style their
compliant with current laws
for travel, mileage and meal
owners select—should be
and ordinances. She will start
per diems. Corina will give you
elegant, well-balanced, and
with the basics including what
the tools to make sure you are
scissored. Grooming difficult
safety signage needs to be
always compliant with Covid-19
feet, achieving a beautiful
posted in your salon, what is
protocols, even if they change.
topknot, and getting that
considered overtime pay, and
Corina will touch on some hard
overall balanced look are not
how long you should be keeping
topics like reporting animal abuse
the easiest tasks in the world.
your financial records. She will
to make sure you are prepared for
Sue and Jay will demonstrate
cover how to deal with various
any situation. Empower yourself and your staff by having the
techniques and shortcuts,
Human Resources issues such as what information you can or
knowledge to protect yourselves
cannot share, substance abuse
and your business.
Feline Safety Grooming Certificate Course Dana Chavez-Rey In this two-hour, interactive course you will learn how to stock a versatile feline grooming kit. Dana will also go over the right questions to ask a new client and how to safely and effectively evaluate a feline. Lastly, Dana will show you how to prepare your grooming area for your feline friends.
it's the Poodle. All of them—no
provide timesaving tips, and show you how to do quick and stylish everyday pet trims.
FRIDAY
The Encyclopedia of Dogs Jennifer Bishop-Jenkins
W
e have chosen to make the noble and rewarding task of caring for dogs our life's work. Yet, science has dramatically changed what we know about the dog in recent years. The in-depth information in this engaging and compelling program will be transformative, not only in how we view the dog, but in everything related to how we interact with them. This fourhour class will equip you with information and insight about the dog that is rarely available outside the academic setting.
This class will cover fascinating scientific discoveries about the dog in topics that range from A to Z, including Anatomy, Breeds, Coat Types, Domestication Evolution, Functions, Grooming Needs, Handling, etc., all the way to Zoonotics. Important scientific advances in our understanding of the dog will inform your daily interactions with humanity's Best Friend. You will not want to miss this exciting look into the world of dogs!
SATURDAY Corrective Grooming & Creating Structure Irina Pinkusevich How does structure affect your pet grooms? In this seminar, Pina will teach you how to make the pet styles that leave your salon "different." You will learn how to correct defective structure and create structure where it is lacking to make a marked and notable improvement in the look of your grooms.
Established, profitable pet grooming business for sale with 11 years of client history. There are multiple groomers on staff with space to grow within current location. This business has a tremendous reputation and a profitable track record. It is located in a strip center in an affluent suburb of Chicago with an affordable lease. The owner is motivated to sell for retirement.
PET GROOMING BUSINESS FOR SALE! Listing Price: $149,500 For all inquiries: Matt or Tony Transworld Business Advisors of La Grange 708-328-8800 lagrange@tworld.com tworld.com/lagrange
Everyday Temporary Color and Accessories Adriane Pope Learn easy, simple, and profitable creative grooming and accessories that you can do in your shop. Adriane will teach you everything from temporary colors to accessories. You will leave this class with the inspiration and knowledge to get started in creative color and easy accessories that will set you apart from the rest.
SATURDAY
How to EnhaNcE Your Business ThrougH Enrichment-Based Grooming Samantha Palya
W
hat is enrichment grooming and should
high? Are there too many injuries and exhaustion
your salon consider this option? How does
within employees? During this hour, you will learn
enrichment add to your environment, your business,
how enrichment grooming adds to your customer
and your business's bottom line? Are you a solo
and employees grooming experience, brand, culture,
groomer looking to add revenue but not add dogs
and profits. Learn who can benefit from adding this
to your day? Is turnover for employees and clients
program to your salon or business.
Specifying Pet Shampoo
Dealing With "The Delusional Client"
Dan Williams This presentation assists the professional pet groomer to better understand the differences
Kelsey Ann Sexton
Groomers are faced with multiple inquiries
among today's vast number of liquid grooming
and personalities when offering a service to the
products. The audience is introduced to chemical
public. Is your salon set up for success to handle
formulas and active shampoo ingredients, with a
these "delusional" requests? "Can you fit her in
focus on desired outcomes. Emphasis is placed
today? Is my dog done yet? Why so expensive?
on proper product selection to meet the needs of
Can I pick up after hours? Don't poodle my
the groomer, the client, and the pet. Also included
doodle!" We hear these comical and frustrating
is a look at specialty products such as whitening
requests often. In this
shampoo, degreasing shampoo, and detangle and
seminar you will learn
dematting shampoos.
how to go from "Customer
Oh That Fabulous Face! Melissa Jepson One of the easiest ways to start incorporating
Servant" to "Customer Service" by structuring your salon to be prepared for whatever delusional
Asian styling in your salon environment is to
demands clients can
start on the face. This class will take you through
come up with.
different face styles for maximum cuteness!
SATURDAY
Difficult Dog Days with Tammy Tammy Siert
H
ave you ever felt stressed the minute you see a particular dog on your schedule? Is this dog difficult? Is the client difficult? Tammy will give you tips for dealing with these difficult dogs and clients, and how to protect your salon with establishing policies. Learn how this can actually help
your bottom line by advertising that you're experienced in handling dogs that require special needs. Whether it's a dog that bites and hates grooming, or an old dog that can't stand, Tammy will help you understand the signs that dogs give and techniques to help make their experience the best one yet.
Running Your Business to Its Maximum Potential Joey Villani
We all go through the same things in
with this, then this is the seminar for you.
business when we're having a hard time
Figure out what you should be charging, how
figuring out what we should be charging,
to streamline your day-to-day operation, and
dealing with difficult clients, and figuring out
be confident that you are doing everything to
how to move forward. If you are struggling
its maximum potential.
Poodle Know-How
Jessica Moore
The Poodle is one of the most groomed
A Tail's Tale Jayne Gallagher
Let's open another chapter
breeds in our shops, no matter the size—we
from Jayne Gallagher's book
get a lot of them! Wanting to step up your
of whimsical grooming. A
game? This live grooming seminar tells all! How to determine what trim will look good on each pet, setting lengths
Tail's Tale. Here the often understated tail will be the front and center. The
on different parts of the dog,
emphasis will be on its
and proper tool selections will be
magical transformation
covered. Jessica will also cover
often seen in Jayne's hybrid
client education on at-home
freestyle designs. Learn just
maintenance and how often
what a sidewinder, dandelion,
they should schedule for a professional groom.
and hybrid spiral can do for your daily styles!
SATURDAY
Drop Dead Gorgeous Drop Coats Jay Batista
J
ay will start this one-hour seminar by discussing the preparation of the coat and correct tools needed, followed by a demonstration on carding the jacket and clipper work to set the pattern. Jay will then
show you the proper way to straighten hair on ears and legs, and how to safely use hot tools— every Asian Fusion cut calls for flat ironing! The last step in this transformation is a cute face to complete the look.
Don't Lose Your Noodle to the Doodle Craze Jessica Uzetta
Jessica Uzetta, NCMG has been in active in our industry for over 20 years and owns two successful grooming shops St Louis. In this seminar, she shares her secrets to navigating, pricing, scheduling, and not losing money or your sanity to this popular designer dog.
The Dreaded Deshed
Terrific Terriers
Desheds are time consuming and hard on a groomer's body long term. Learn tips and techniques that actually make this job easier by working smarter. Learn ways to minimize the work and, even in some cases, eliminate the need by better education for the client, more efficient techniques, and products that do the hard work for you.
"You can achieve a natural look on a terrier without hand-stripping that every discriminating pet owner will love," says Sue. Sue and Jay will demo their winning techniques on achieving the correct lines on terriers using clippers that will offer a natural look on a pet trim. They will also discuss the difference in terrier heads.
Adding Self-Service to Your Salon
The Captivating Clipped Westie
This new salon trend can be an easy moneymaker when done right! Corina and Macie will cover build-out, products and equipment, and how to convert self-service customers into lifelong grooming clients. Learn how to design and grow the selfservice side of your business so that it's working for you!
In this session, Tammy will groom a Westie to perfection by giving it a stylish breed trim using clippers. Practical for the pet parent, the clipped Westie is what you mostly encounter in your salon. Tammy will discuss the proper pattern, strip and clip techniques, and tips to groom to breed profile and keep that Westie looking sharp!
Dr. Cliff Faver
Corina Stammworthy and Macie Pisa
Sue Zecco and Jay Scruggs
Tammy Siert
SATURDAY Salon Creative Add-On Services
Modern Styles by Olga
Burnout...Does it Have to Exist?
Angela Kumpe
Olga Zabelinskaya
Elli Bultemeier
Angela will show you
This very popular, innovative,
Having a hard time finding
several new products for
one-of-a-kind, "different" way
groomers? Have you thought
quick add-on creative
of dog grooming, Olga will
about training groomers
services in the salon, as
demonstrate and explain how
but don't think you could
well as cover several you
to make your or your customers'
or don't have time? Our
may have seen before but
dogs looks like a baby dolls,
industry is struggling as
just didn't know how they
teddy bears, or stuffed animals.
the pet to groomer ratio is
were achieved. Some of the
Japanese or Asian style of
very one-sided. DEVELOP
topics will include chalking,
grooming helps to "sell" your
MORE GROOMERS! In this
Swarovski crystals, iron-on
grooms, attract new customers,
informative seminar, Elli will
accessories, quick touches
and bring your grooming ability
show you that you do have
of color, glitter designs, and
one step up to a creative way of
time and give you a guide to
creative finishing touches.
dog grooming.
implement a training program.
Corrective Grooming Everyday Temporary Mastering Effective & Creating Structure Color & Accessories Communication Irina Pinkusevich How does structure affect
Adriane Pope Learn easy, simple, and
Jeremy Stamper In this hour long seminar,
your pet grooms? In this
profitable creative grooming
Jeremy will be discussing
seminar, Pina will teach
and accessories that you can
communication as well as
you how to make the pet
do in your shop. Adriane will
all of the forms it takes in
styles that leave your salon
teach you everything from
business, including your
"different." You will learn how
temporary colors to accessories.
clients, employees, and
to correct defective structure
You will leave this class with
brand collaboration. He
and create structure where it
the inspiration and knowledge
will also explore topics
is lacking to make a marked
to get started in creative color
such as creating effective
and notable improvement in
and easy accessories that will
client consultations, conflict
the look of your grooms.
set you apart from the rest.
resolution, and negotiations.
SUNDAY
Future-Proof Your Business Donovan Gallagher
C
omputers and tech are all around us—in our
are in high demand, social media is more important
phones, our cars, and our homes—and no
than ever, and the younger generation craves online
matter how you fight it, the grooming industry
booking over calling in for appointments. Learn how
is incorporating them at a rapid pace. Our pet
to simplify the transition from pen and paper to
parents desire convenient and instant access to our
modern salon management and how it can change
businesses, memberships and "pay ahead" features
your life for the better.
The Schnauzer, From Standard to Salon Freestyle Jay Batista
Get two demos in one in this action-packed
Jay transforms this standard trim into a unique
seminar with Jay Batista. First, a step-by-step
work of art. He will show you how to create an
guide to setting a breed standard cut on a
Asian Fusion look out of any coat length, with
Schnauzer will be demonstrated. Then, watch as
endless possibilities.
Heads and Tails, Both Are Important Jessica Moore
Jessica is all about balance and blending,
dog short, we should still do our best to make
even in a simple shave down. Believe it or
them look their best. Jessica will demonstrate
not, a shaved-down dog can be made to
how just a slight change in a few details can
look worse by a badly balanced head and
make or break the groom. Even on a shave
tail. Whether the dog had to be shaved due
down, she will show you how to still achieve
to owner neglect or the client just likes the
cute and easy.
Clipper Art, Color Not Required Angela Kumpe
In this seminar, Angela will show you how to
a great way to add creative flair to dark coats
carve beautiful detailed patterns into the coat.
without the hassle of trying to add color. Although
This is an awesome way to try creative styling
these designs can be left without color, she will go
without the commitment of color. This is also
a step further and add color to the designs.
SPEAkERS & jUDGES
Chris Anthony
Jennifer Bishop-Jenkins
Dennis Brooks
Elli Bultemeier
Dana Chavez-Rey
Malissa Conti-Diener
Teri DiMarino
Jonathan David
Dr. Cliff Faver
Janice Fehn, CMG
Erin Flynn
Anne Francis
Jayne Gallagher
Donovan Gallagher
Misty Gieczys
Blake Hernandez
Denise Heroux
Melissa Jepson
Alyssa Kasiba
Angela Kumpe
Melissa Mitchner
Jessica Moore
Samantha Palya
Macie Pisa
Adriane Pope
Jay Scruggs
Kelsey Ann Sexton
Susan Sholar
Adrian Smith
Corina Stammworthy
Jessica Uzetta
Joey Villani
Jeremy Stamper
Olga Zabelinskaya
Sue Zecco
Irina Pinkusevich
Tammy Siert
Dan Williams
SCHEDULE THURSDAY EVENING
11 AM
Registration Opens
12-6 PM
Brusher Bather Certificate Program - Teri DiMarino
Kerry Fever - Irina Pinkusevich
12-4 PM
Skin Assessment Certificate Course - Dr. Cliff Faver
Barkleigh Pet Professional First Aid & CPR
Pet Business 101: Leadership, Management, & Culture - Melissa Mitchner
Certificate Course - Kelsey Ann Sexton
7-9 PM
Adding Flare, Cutting Time - Blake Hernandez
AKC S.A.F.E. Grooming Certification Program - Susan Sholar
THURSDAY
DAYTIME
Super Styling Everyday Dogs - Sue Zecco & Jay Scruggs
DAYTIME
Bichon Series: Super Styling Bichon: Pet Trim - Jay Scruggs
8 AM
Registration Opens
Let's Talk Shop: The Wellness Salon - Joey Villani
9-10 AM
Daylong Programs – Part 1
Puppy Handling 101 Certificate Course - Melissa Jepson
Bichon Series: The Bubbly Bichon - Jonathan David
The Encyclopedia Of Dogs - Jennifer Bishop-Jenkins
Let's Talk Shop: The New Consumer: Pet Owners & The Grooming Industry - Melissa Mitchner
4-5 PM
Bichon Series: Creative On A Pet Bichon? Why Not? - Angela Kumpe
The Encyclopedia Of Dogs - Jennifer Bishop-Jenkins
Doodle Days: Huh? What Kind Of Doodle Is It? - Tammy Siert
Puppy Handling 101 Certificate Course - Melissa Jepson
Let's Talk Shop: Maximizing Your Business's Profitability - Jeremy Stamper
Trade Show Opens
11-12 PM
Daylong Programs – Part 2 Let's Talk Shop: Time Management And Setting Yourself Apart From Other Groomers - Adriane Pope Doodle Days: Solving The Doodle Problem - Corina Stammworthy Bichon Series: Perfect Bichon Head - Olga Zabelinskaya Puppy Handling 101 Certificate Course - Melissa Jepson
Puppy Handling 101 Certificate Course - Melissa Jepson The Encyclopedia Of Dogs - Jennifer Bishop-Jenkins 6 PM
FRIDAY
Doodle Days: Super Styling The Doodle - Jay Scruggs
10 AM
Trade Show Closes
FRIDAY EVENING 6-8 PM
Feline Safety Grooming Certificate Course - Dana Chavez-Rey Business Compliance Certificate Course - Corina Stammworthy
The Encyclopedia Of Dogs - Jennifer Bishop-Jenkins 2-3 PM
Daylong Programs – Part 4
Big And Beautiful: The Standard Poodle - Sue Zecco & Jay Scruggs
Daylong Programs – Part 3 Doodle Days: Daily Doodle Dos - Blake Hernandez
DAYTIME
2-3 PM
Session 3
8 AM
Registration Opens
Drop Dead Gorgeous Drop Coats - Jay Batista
9-10 AM
Session 1
Salon Creative Add-On Services - Angela Kumpe
Poodle Know How - Jessica Moore
Dealing With "The Delusional Client" - Kelsey Ann Sexton
How To Enhance Your Business Through Enrichment-Based Grooming - Samantha Palya
Difficult Dog Days With Tammy - Tammy Siert
Everyday Temporary Color And Accessories - Adriane Pope
Modern Styles By Olga - Olga Zabelinskaya 4-5 PM
Session 4 Burnout...Does It Have To Exist? - Elli Bultemeier
Running Your Business To Its Maximum Potential - Joey Villani
A Tail's Tale - Jayne Gallagher
10 AM
Trade Show Opens
Oh That Fabulous Face! - Melissa Jepson
11-12 PM
Session 2
Mastering Effective Communication - Jeremy Stamper
The Dreaded Deshed - Dr. Cliff Faver
Don't Lose Your Noodle To The Doodle Craze - Jessica Uzetta
The Captivating Clipped Westie - Tammy Siert Adding Self-Service To Your Salon - Macie Pisa & Corina Stammworthy Specifying Pet Shampoo - Dan Williams Terrific Terriers - Sue Zecco & Jay Scruggs
6 PM
Trade Show Closes
SATURDAY EVENING 7:30 PM
Groom Team Meeting
8:30 PM
All American Party/ Best In Show Awards/ Smock Contest/ Abstract Runway Design
SATURDAY
Corrective Grooming & Creating Structure - Irina Pinkusevich
SCHEDULE SUNDAY
DAYTIME
11-12 PM
Session 6
8 AM
Registration Opens
Heads And Tails, Both Are Important - Jessica Moore
9-10 AM
Session 5
Essential Oils And Pets - Susan Sholar
The Schnauzer, From Standard To Salon Freestyle Jay Batista
The Life Of A Professional Groomer - Joey Villani Super Styling Heads - Sue Zecco & Jay Scruggs
Skin And Hair 101 - Dr. Cliff Faver Future-Proof Your Business - Donovan Gallagher
10 AM
2-3 PM
Pricing For Profit - Elli Bultemeier
Clipper Art, Color Not Required - Angela Kumpe
Meow Wow! With Dana: Feline Aggression And Behavior - Dana Chavez-Rey
Making Employees Salary - Corina Stammworthy
Poodle Tricks, Tips And Timing - Irina Pinkusevich 5 PM
Trade Show Opens
Trade Show Closes
CONTEST SCHEDULE THURSDAY 6:30 PM
Judges Meeting
7 PM
Contestant Meeting
FRIDAY MORNING 8 AM
Electric Cleaner Company Wire Coated Breed Tournament Check In
9 AM
Electric Cleaner Company Wire Coated Breed Tournament Start
12 PM
Electric Cleaner Company Wire Coated Breed Tournament Awards
FRIDAY AFTERNOON 1 PM
Geib All Other Purebreeds Tournament Check In
2 PM
Geib All Other Purebreeds Tournament Start
5 PM
Geib All Other Purebreeds Tournament Awards
SATURDAY MORNING 8 AM
Earthbath Sporting Tournament and Whitman's Salon Freestyle Tournament Check In
9 AM
Earthbath Sporting Tournament and Whitman's Salon Freestyle Tournament Start
12 PM
Earthbath Sporting Tournament and Whitman's Salon Freestyle Tournament Awards Inventor of the DiamaGroove
SATURDAY AFTERNOON 1 PM
Wahl Poodle Tournament Check In
2 PM
Wahl Poodle Tournament Start
5 PM
Wahl Poodle Tournament Awards
5:30 PM
Andis Best In Show Judging
8:30 PM
Andis Best In Show Awards
SUNDAY MORNING 8 AM
Rescue Round-Up Check In
8:30 AM
Rescue Round-Up Start
12 PM
Rescue Round-Up Awards
SUNDAY AFTERNOON 3 PM
Creative Styling Check In
3:30 PM
Creative Styling Presentations and Awards
REGISTRATION
ONE PERSON REGISTERING PER FORM, PLEASE Check One Name (Print Clearly):
Groomer Kennel Operator Retailer Pet Sitter Trainer Vet Breeder Owner/Handler Manufacturer Online Retailer Catalog Pet Owner Other
Business: Address: City/State/Zip: Email (Print): Phone: Cell Phone:
PACKAGES 1
A LA CARTE
Liberty Pass- $299 "Freedom to attend everything!" Seminars Thursday throuh Sunday, three day trade show (beginning Friday), all events, and viewing of competitions. You may go in and out of educational sessions. Some sessions may overlap.
2
Fri. to Sun. Basic - $199 Daytime seminars Friday through Sunday, trade show and viewing of competitions.
3
Weekend Basic - $140 Saturday and Sunday seminars, trade show and viewing of competitions.
4
Trade Show Special - $25 Three day trade show (Friday to Sunday), viewing of competitions. 5
Trade Show - $10 per day Friday 6 Saturday 7 Sunday 8
Smock Contest Entry - $5
Total: $
Check
Card # Exp. Date
MC/Visa/Discover
Thursday Daytime 10 Brusher Bather Certificate Program 11 Skin Assessment Certificate Course 12 Pet Business 101: Leadership, Management & Culture 13 AKC S.A.F.E. Grooming Certification Program 14 Super Styling Everyday Dogs Thursday Evening 15 Adding Flare, Cutting Time 16 Kerry Fever 17 Barkleigh Pet Professional First Aid & CPR Certificate Course Friday Daytime 18 Doodle Days 19 Let's Talk Shop 20 Bichon Series 21 The Encyclopedia of Dogs 22 Puppy Handling 101 Certificate Course Friday Evening 23 Feline Safety Grooming Certificate Course 24 Business Compliance Certificate Course 25 Big And Beautiful: The Standard Poodle Saturday Daytime 26 Saturday Program Sessions 27 Individual Session Sunday Daytime 28 Sunday Program Sessions 29 Individual Session
Make Checks Payable to: BARKLEIGH PRODUCTIONS, INC 970 West Trindle Road Mechanicsburg, PA 17055 (717) 691-3388 Email: info@barkleigh.com Programs and Package prices are 20% higher at the door. There is a $30 Refund Processing Fee. Register online at www.aagroom.com
$149 $129 $129 $129 $129 $59 $59 $59 $129 $129 $129 $129 $129 $59 $59 $59 $129 $45 ea. $99 $45 ea.
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Inventor of the DiamaGroove