PORTFOLIO AITANA KUGELER 2020
INDEX
‘GETTING TO KNOW ME’ Presentation
| p.23
Dez. 2018
‘SNOWFLAKE’ Packaging design
| p.7
Dez. 2018
‘NATURAL DYES’ Experimental
| p.26
Sept. 2018
‘MOOD’ Social design
‘SPACE BETWEEN’ | p.10
Jul. 2019
Exhibition design
| p.28
Feb. 2019
‘kinder BUENO’
| p.32
Nov. 2019
‘THINK INK’ Campaign design
‘IM SCHATTEN DES JOHANNISBERGS’ Editorial design
| p.16
Feb. 2019
Dez. 2018
‘MATCH IT’ App design/UX/UI
| p.4
Jan. 1996
Research
INDEX
| p.18
‘INNOCENCE’ Photography
| p.37
Nov. 2017
GETTING TO KNOW ME
Hello there, My name is Aitana and on the next few pages you will find projects of mine which I believe represent me best. Apart from being a cosmopolitan and curious person, I am also very passionate about alternative ways of living as well as other cultures. I consider myself a social person, with the ability to empathise with the people who surround me. I am aware of the impact people can have on each other. That is the reason why, in my projects, I look for authenticity, honesty and work with a purpose. In a world that creates more waste than it can take, I am convinced that it is important to question our habits, ourselves really, in order to become part of a more sustainable collective. I am currently trying to find a way to put my thoughts and interests into practice within my working process. I like to do extensive research before any project and choose manual or analogue manufacturing techniques wherever I can, while also taking advantage of the latest developments in technology. Since I know that my knowledge alone is not enough, I enjoy getting the most creative and innovative results while working in multidisciplinary teams and with clients. What better way to be creative than being surrounded by like-minded people? Now that I have introduced myself, you are more than welcome to have a look at my portfolio and continue getting to know me. I do also appreciate your thoughts on what you’re about to see and I am open to discuss any further questions about me as a person and my inspirations.
Aitana Kugeler 5
kugelerai@gmail.com
+352 621 246 132
SNOWFLAKE PACKAGING, 2018 FOR WHO: THE TYPE:
university assignment group (2 ppl.)
MY PART: conception formalisation presentation
The snowflake packaging resulted from a commission by XOC, a Spanish nougat company. With an open brief, my classmate and I decided to prolong the packaging’s lifespan, giving the container a second function besides protecting the sweets. With the increasing amount of waste around Christmas, instead of throwing the empty packaging away, our product can be converted into a decorative lamp. For prototyping, we used silkscreen printing and laser cutting to create our concepts as unique, handmade and playful - which represent XOC. We added a poem on the outside, referring to Christmas, giving the package more of a Christmas spirit.
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MOOD BACHELOR THESIS, 2019 FOR WHO: THE TYPE:
Bachelor thesis individual
MY PART: context research conception formalisation UX/UI materialisation presentation
For my bachelor thesis I created mood, a visual support to encourage an honest emotional exchange between partners. It is a non-verbal communication tool that invites (self)-reflection and the sharing of feelings with the aim to facilitate expression and exchange. Its function is to make the invisible visible. Oriented towards the interaction between two people (the affected and the caregiver or ‘partner’) when diagnosed with Parkinson’s, mood allows, as the name suggests, to communicate one’s mood by creating a map of one’s emotions. The project consists of two parts: a physical one on a magnetic background as well as a digital one. They work separately although the use of the two parts in a complementary manner is not excluded.
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On the one hand, the physical product consists of a series of 20 magnets, each representing one emotion, used to interact on a magnetic board at home. Emotions that are felt on the inside do not always coincide with those that are transmitted to the outside and emotions that are felt today are not necessary the same as tomorrow. It is meant to help understand the emotional situation between relatives within the context of this disease by honestly reflecting on the board. On the other hand, the app tracks one’s evolution and allows to connect to other people in similar situations. One can share the emotion map with one’s family or doctor to ensure transparency and normalise the situation. It also functions as an educational medium for users by presenting the latest news on Parkinson’s.
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work in progress
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kinder BUENO RESEARCH, 2019 FOR WHO: THE TYPE:
personal project individual
MY PART: research organisation
1. Main Problem: https://pubs.acs.org/doi/full/10.1021/acs.est.7b04051?src=recsys 2. Kinder Bueno Characteristics: https://www.kinder.com/uk/en/kinder-bueno 3. Lidwell William, Holden Kritina, Butler Jill, The Pocket Universal Principles of Design, 2015 4. Blue Economy: https://en.wikipedia.org/wiki/The_Blue_Economy
very best quality and freshness minimizing the quantity of waste produced
5. Life Cycle Assessment: https://en.wikipedia.org/wiki/Life-cycle_assessment
Goal
After Life 8. Cradle to Cradle: https://en.wikipedia.org/wiki/Cradle-to-cradle_design
Protection Production Distribution Trading Use End of Life Cycle
Renew Recycle Reuse Remove Reduce
Supply
5R S
Logistics Production
kinder Bueno
longevity of the natural ecosystem
Grind
Flyknit
Modern society has created a world based on consumption. We buy products we do not know the origin of, nor in most cases do we know the conditions they were produced in, who produced them, what materials were used or where products end up after we have finished consuming them. This project tries to question and understand these steps, from the production phase - including all the materials, machinery and energy needed to produce it - to the phase after its use - pointing out possible ways to handle the remains. The aim of the mind map is to raise awareness and to show new possibilities in technologies, methods and materials. The end goal would be to avoid products, techniques and work situations to be harmful to humans and the planet. The starting point for the mind map is the multipack kinder Bueno packaging found in every supermarket.
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Artichoke Potato
Pasta RRR Anima
Ecopopote
Agave
Kosuke Koike Fruits and Veggies Coffee
Fucus and Paper SEAgel BB Ari Jonson AMAM
Wax
Straw
Fungi Technology
Nuatan
Bioplastics
molded pulp Leaf
Leaves
HOW
Reduce Renew Recycle Synthetic Precious Plastic
wood
Bamboo
classic
T2 T(2X4)
dark mini
Definition
classic cacao
T(2X6) T(2X10)
PACKAGING
Nutella
Raffaello Ferrero Rocher
Ferrero Pralines
Young Adults
1968 in Alba, IT
délice chocolate
SUSTAINABLE PACKAGING
MAIN PROBLEM
Criteria product protection throughout it’s life cycle meets market criteria for performance and cost made using renewable energy recycled efficiently to provide valuable ressources for subsequent generations
Petrochemical Plastics
CIRCULAR ECONOMY
kinder
FERRERO
“a little, a lot”
Mission
parents remember their kinder moments and share with their children share and enjoy with the family create brief but special moments in everyday life bars fitting perfectly in a child’s hand
(FFV)
Ferrero Farming Value
Vision
“Sharing Values to create Values”
Values Create Choose Make Store and Deliver You
LCT/LCA
Ferrero4Future Fer-Way (F-ACTS)
Ferrero Agricultural Commitment to Sustainability
Mission
lack of plastic materials that rapidly and completely decom pose under natural environmen tal conditions (while keeping their properties for a sufficient 1 duration in consumer products)
tastes for all
Target
happy hippo
Social responsibility, work with & for the community and region
CRADLE TO CRADLE
--> can be disposed in natural environments or decomposed in soil --> provides food for small life forms no harming
creates systems that are efficient and waste-free
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Biomimicry
Definition
biological nutrients:
Criteria 1. material health (chemical composition) 2. material reutilization (recovery and recycling 3. energy required for production 4. water (usage and discharge quality) 5. social responsibility (fair labor practices)
innovation transparency in communication
Blue Economy
serves to assess environmental impacts associated with all the stages of a product’s life --> raw material extraction --> materials processing, manufacturing, distribution, use, repair/maintenance, disposal/recycling
by Gunter Pauli
technical nutrients: non-toxic, non-harmful all materials
product quality
Definition
Definition synthetic materials with no negative effects on the natural environment --> can be used continuously over and over again without losing their integrity or quality --> no “downcycling” needed (which basically means becoming waste)
commitment to consumers
Life Cycle Thinking / Life Cycle Assessment
Definition Design out waste and pollution Keep products and materials in use Regenerate natural systems 7
All ages
Story
surprise schoko bons
Tic Tac Golden Gallery
met the needs of the new millennial public: social and active generation
Characteristics
Types
Reuse Refuse
Biodegradable Composting Plastics Bacteria
Goals
Rethink
Zero Waste Edible Water Biomaterials New Materials Organic Biodegradation
Algae Erik Klarenbeek
New Technologies Upcycling
Design from Discard
FoodWaste
Tomorrow Machine
Ecovative
Fibres
Nike Considered
old
in 1990
joy pinguí maxi mini cereals
white
Multipack T(2X3) 129 g
material used for wrapping or covering goods to protect them. 6
Definition
Types
1 unit 21,5 g
3 pieces
Interlocking Pieces
new
Graphics
Bueno is a delicate chocolate bar with an indulgent taste. Each melt-in-the-mouth piece promises creamy hazelnut, smooth chocolate and crispy wafer for you to enjoy. It consists of delicate layers and textures. 2
Principles outer wrap individual wrap sticker
Zvezdochka
small portions
Portions
Ensure product freshness and integrity in a correct portion Use of safe materials and thte 5R Strategy in pack design coherence with brand values through shapes and materials
pp5 metallized film
Packaging that improves sustainability it’s not an end state but a continuing process of improvement.
modernized and up-to-date catches attention
Challenges
Materials
improve long-term viability and quality of life for humans
clear product imagery - shows the brands quality - differentiation between classic - white - dark - reinforces unique taste and texture
Easy to open, hold and eat independence and usefulness reasonable consumption Preserve product quality Individually wrapped
- a shift from scarcity to abundance with what is locally available. - industrial processes that seek solutions based upon simpler and cleaner technologies. - shows disparate environmental problems with open-source scientific solutions based on the natural world. 4 - Goal: create environmentally beneficial solutions with financial and social benefits
“copying properties from familiar things in order to realize benefits of those properties” mimicry refers to copying pre-existing solutions to problems and is perhaps the oldest and most efficient method for achieving advances in design. Consider mimicry as one approach in solving problems. 3 Consider the three kinds of mimicry: surface, behavioral and functional - properties of both natural and man-made things. Janine Benyus
THINK INK CAMPAIGN DESIGN, 2018 FOR WHO: THE TYPE:
university assignment group (2 ppl.)
MY PART: conception formalisation (ink) materialisation presentation
Think ink aims to raise awareness about paper waste and the toxicity of cartridge toners. After analysing the current situation at ESDi university, an outrageous amount of printing and an unawareness among students was observed. The ink as well as the paper are manufactured with leftover waste we found around the university. The ink is made of the remains of toner powder and egg yolk. The paper is recycled from leftover paper and waste found in the workshops. Our ironic claims “I am addicted to you, don’t you know that you’re toxic” by Britney Spears and “Think before you print” aim to sensitise other students about the consequences printing can have on our surroundings and environment.
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MATCH IT APP DESIGN, 2018 FOR WHO: THE TYPE:
university assignment group (2 ppl)
MY PART: conception UX/UI presentation
match Tackles the need of communication.
collab
Match It results from a question presented to us by the headmaster, who wanted to improve communication among students at our university. After analysing the current situation, we soon recognised that besides many other problems, students were not interacting nor sharing their projects with each other.
Arises from the will of collaboration.
To improve the situation our goal was to create an app that would help communication on a professional level. It allows to show projects, to support collaborations and to evaluate teamwork. It works as an interactive platform where students can upload their projects to be commented on and invite each other for group-works.
appraise
Throughout the whole process we used the “design thinking” methodology, a user-centred strategy to get the most adapted and beneficial results for the users. We then focused on a very modern and “designy” user interface to motivate people to use the app. On the profile, one can see a person’s portfolio as well as the finished collaborations and teamwork evaluations.
Based on experiences and skills.
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aplication flow
splash screen
login create account
search
notifications
wall
projects
collabs
faves
hashtags
matches
add project
registration done
profile
project
settings
value
user profile edit
projects
projects
values
collabs
delete
share
matchs 9:14
9:14
9:14
9:14
Discipline
9:14
Add project
Value
Project Name
9:14
The wall #search
Title
Title
add type of project
add type of project
6 nov 2018
Name Discipline
Name Discipline
faves
share
00
00
00
Collaborations
Matchs
see
2 nov 2018
Value 5
Value 2
Value 4
collab
Value 3
9:14
match
9:14
9:14
9:14
The wall Collab with
6 nov 2018
Oscar sent you a match About:
Name Discipline
You have a match with Oscar! Do you want to send something?
Darius wants to collab with you
Concept:
00
00
00
Projects
Collaborations
Matchs
Your projects have 20% faves
Conditions:
2 nov 2018
Marie sent you a match Timing: yes
match
Sara sent you a match
upload
9:14
Match
The wall
Marie sent you a match
Your projects have 60 % faves
value
Sara sent you a match
no Number of people to collaborate:
accept
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match
Darius wants to collab with you Your projects have 20% faves
Value 1
Projects
Oscar sent you a match
Your projects have 60 % faves
refuse
Title Discipline @
NATURAL DYE EXPERIMENTAL, 2019 FOR WHO: THE TYPE:
internship individual
MY PART: conception research formalisation
This experimental project started during my internship at Éilenger Konschtwierk in 2018. I had the chance to research about natural dyes, different fabrics and pattern techniques as Shibori or tye and dye. It was a very intuitive process based on trial-error. I was on the quest of finding the perfect recipe to get the most out of the natural ingredients. In the end I developed a workshop for the mental disabled people working at Éilenger Konschtwierk. I included natural dyeing and the pattern techniques to create fragrance sacks and fabric bookmarks to sell on local markets.
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work in progress
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SPACE BETWEEN EXHIBITION DESIGN, 2019 FOR WHO: THE TYPE:
university assignment individual
MY PART: conception formalisation materialisation presentation
“Space Between� is an hypothetical exhibition conceived for Takis Vassilakis. I purposely chose the greek artist because I wanted a contrast to myself. Throughout his works he tries to capture cosmic and magnetic energy while mixing art with science, which fascinates me. Fundamental in the design of the exhibition, therefore, were concepts such as fragility opposed to hard materials. Industrial and strong character in the space versus elegant illumination and clean presentation in the room. For the conception of stationary and overall advertising I focused on illustrating the invisible forces which he also repeatedly deals with. All in all, the key concept of the exhibition lies within the multiple contrasts given by his search for the 4th dimension and my down to earth way of designing.
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IM SCHATTEN DES JOHANNISBERGS EDITORIAL DESIGN, 2019 FOR WHO: THE TYPE:
client work individual
MY PART: conception formalisation materialisation presentation
“Im Schatten des Johannisbergs� is a book about the history of Butschebuerg, a vicinity in Dudelange, Luxembourg. In the 240 pages, the author goes on to describe his relation to this neighbourhood as well as historical facts about this area. The project was started by the neighbourhood association, which gave me complete freedom with the design. I therefore worked on a timeless, elegant layout that compiles all the stories and experiences of that place, without imposing the design over the content. Since I was mostly targeting elderly people born and raised in the vicinity, and I focused on a very visual layout using old scanned diapositives to complement written text, the book in a way also serves as a photo album.
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INNOCENCE PHOTOGRAPHY, 2017 The feeling of having the world at one’s feet, the joy, curiosity, purity and naturalness are the starting point of my photography series called “innocence”. Through ten photographs I interpret photographer Matthew Hinther’s works, capturing the emotions I felt when I first saw his picture “Anika”. Hinther is inspired by works by Eugene Smith, a photojournalist who after being wounded at war decided to contrast his works with the beauty in the world. Matthew Hinther’s photograph of the little girl fascinates me as in a way I feel really connected to her innocent self. With “Innocence” I was able to re-feel this curiosity and purity we experience as a child.
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FOR WHO: THE TYPE:
personal project individual
MY PART: conception formalisation materialisation
THANK YOU :)