Elizabeth Broughton
Contact details Mobile: 07906518536 Email: lizzie.k.broughton@gmail.com LinkedIn: www.linkedin.com/in/elizabeth-broughton
Profile I am currently studying at Solent University in my second year looking to go into placement for my third year. I am calm, hardworking, organised, a leader, good at planning, communicating and most importantly delivering. I also have a high attention to detail, so everything I do is done with precision and care. Eventually I would like to lead an organisation or product line and will therefore plan to gain experience in several phases of the business cycle; sales, marketing, project management, product design, delivery and customer services. My career goals are to lead a successful company, with an innovative, market leading product range. I’d like to use my business acumen and marketing skills coupled with my communication, people skills and leadership flair to bring something useful to a client population.
Education BA (Hons) Marketing with Placement 2018-2022 Solent University Currently second year working towards 2:1
Employment History IKEA Southampton Customer Services Co-worker December 2018- present. • Cash handling • Customer relation skills • People & negotiation skills • Team working • SAMS and ISell skills • Organisation
• • • • • •
Individual working Initiative Confidence in decision making Leadership Punctuality Self-evaluation
Skills Skills I have gained throughout the course of my degree so far: • Kantar Media’s TGI certificate. Each unit I have covered, and the skills gained: • Business Data Analytics: Database construction in Access, data analytics, Ponopto. • Business Enterprise: Entrepreneurial insight, creativity, app design/ prototype creation, Adobe XD, ideation skills, pitching. • Consumer Behaviour: Blog writing on WordPress, insight into buyer decision process, conditioning, sub-culture and ideas of perception. • Creative Digital Technology: Campaign design from a customer brief, basic skills in: After Effects, Illustrator, Photoshop & InDesign. • Marketing Information & Customer Insight: Customer segmentation, TGI, ethics in market research, sourcing and evaluating a variety of information sources. • Marketing Principles: Basic marketing theory, SWOT, PESTEL, Marketing Mix, Macro/Microenvironment. • Customer Experience: Press release, analysis and comparison of two businesses, presentation, customer retention and added value. • Integrated Marketing Communications: Excel spreadsheet design and shortcuts, cost/benefit analysis, overview of business, campaign creation, evaluation and recommendations. • Managing Marketing in Business: Market research and analytics, in-depth business analysis and evaluation.
Achievements Gold Duke of Edinburgh Award. Volunteering- Assisted blind woman with ‘free walking’ her guide dog. Physical- Ran Parkrun 5ks every week for 12months. Skill- Completed my driving theory and practical test. Expedition- Travelled to Nepal and trekked the foothills of the Himalayas for a week.
Previous Education Esher College 2016-18 Economics- C Business- D Politics- B Holyfield School 2011-16 10 GCSE’s grades A-C English- B Maths- B