Earthmoving Equipment Magazine Media Kit

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MEDIA KIT 2024

WHY PARTNER WITH EARTHMOVING EQUIPMENT? OUR BRAND PROMISES

BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both in-person and digital.

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY

MAGAZINE CIRCULATION 14,000

ENEWSLETTER CIRCULATION Weekly - 16,000

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 350,000+

SOCIAL MEDIA 40,000 followers

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

AVERAGE MONTHLY PAGE VIEWS 10,000

ABOUT Print Magazine

Website

Newsagents

Digital Magazine - Tablet Optimised

Promo Team

Mobile in 250 Enzed Trucks Nationally for Distribution

Subscription Base Social Media

NICHE MEDIA FOR

Civil Contractors

Owner/Operators Management

Local Government

FAST FACTS

Latest Industry Developments

Independent Test Drives

Available via Trade suppliers

We are Australia’s Leading Niche Industry Magazine Publisher

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY MULTI-PLATFORM EXPOSURE
Owner/Operators 58% Civil Construction 19% NSW/ACT 26% VIC 27% QLD 26% SA 7% Quarries 10% Local Government 14% Advertisers 2% WA 7% NT 3% TAS 4% READERSHIP DEMOGRAPHICS

GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES. “

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY

At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

Case Studies

Working with your clients to tell about shared successes.

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases

Guaranteed coverage of all your new product releases.

Company updates

Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA

A SURVEY OF READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY
SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 50 50 100 100 150 150 300 300 200 200 350 350 250 250 400 400
BEST ARTICLES THAT SHOWCASE YOU Survey conducted in June 2021 as part of the Prime Creative Media Industry Sentiment Survey. A total of 108 responses were collected from readers over an eight-day period.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE

EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY
CHRISTINE CLANCY Chief Operating Officer
Production Editor “ “
MICHELLE ALDER
Sales
BRAD BUCHANAN
Director
RAY CHAN Editor
Brand
KAHCHI LIEW
Manager

OUR PURPOSE:

TRANSPORT & LOGISTICS

MANUFACTURING

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY HUMILITY OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY
ABOUT PRIME CREATIVE MEDIA
GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” “
INFRASTRUCTURE & RESOURCES
EARTHMOVING EQUIPMENT MAGAZINE AUSTRALIA’S LEADING MAGAZINE FOR THE EARTHMOVING INDUSTRY FOR ADVERTISING ENQUIRIES CONTACT: KAHCHI LIEW BRAND MANAGER -EARTHMOVING EQUIPMENT MAGAZINE T: 0421 474 407 E: KAHCHI.LIEW@PRIMECREATIVE.COM.AU
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