Kaitlin Moss

DTell us about Wipeys!

KWipeys is a line of toxic-free cleaning wipes for devices, faces, hands and surfaces that I created right here in Denver. For me, it was very important that we stay away from synthetic fragrances in our wipes and only include ingredients that have natural cleaning benefits, like rose, eucalyptus, peppermint and citric acid. It should be easy for us to find natural cleaning solutions that can be used anywhere, which is why each Wipey is individually wrapped for easy storage in a purse, gym bag or suitcase. Not to mention, Wipeys are made with the greater community in mind. They are not only cruelty-free, but they are also made with a biodegradable material called spunlace that does not require composting.

DWhat inspired you to create Wipeys?

KWhen I got engaged in 2017, I immediately started thinking about my wedding day, and my acne was one of my first concerns. It can be so hard to control, and anyone with acne knows how badly a zit can make you feel. I didn’t want to worry about that as a bride, so I started paying attention to my products and everyday habits to attempt to determine a cause. I quickly noticed that I would get my worst break outs on the cheek that I rested my cell phone on, and after some research, I discovered a disgusting statistic: Your phone is ten times dirtier than most toilet seats! I tried finding an all-natural device wipe to clean my cell phone, but there was nothing on the market. I’ve always had an entrepreneurial spirit, so I just decided to create a solution myself. It started with the device wipe and quickly turned into a whole line of products. And so, Wipeys was born!

DWhat was the biggest challenge you’ve faced as an entrepreneur?

KAfter a few years of creating product and organizing the business side ofthings, we were so excited when Wipeys finally hit shelves in March of 2020. Yes, you read the right. Days before the pandemic began, welaunched a cleaning wipe. Obviously, the timing of this was not planned, but wow did it make for a quick start!

KObviously, the timing of this was not planned but wow did it make for a quick start! That meant the learning period was practically non-existent, and there was no time for errors. It wasn’t long before we started running out of product while manufacturing facilities could not keep up with demand. We began selling out with month-long wait times, and life was just so crazy! We were learning on the fly and hustling at extreme levels, all while trying to navigate a pandemic that was dictating every detail of our lives. The immediate excitement about Wipeys was invigorating during a time when we all could have used some motivation and positivity, and I will always be grateful for that. But needless to say, it was incredibly stressful!

DAny advice for others who have an entrepreneurial spirit?

KI’ve found that during the introspective process that comes during a decline, we end up uncovering solutions that take us right back up to the top. That time where you’re scrambling with trials and errors, whether it’s with design or formulas or marketing tactics, is so incredibly important. It’s the frustrating but integral part of the journey that can be easy to forget during the exciting development phase. You just have to remember that both the solutions and failures will truly make for a betterbusiness. So, for any other entrepreneurs out there, be patient. Begin your business expecting a few bumps, and it will make for a lot easier ride.

KYou can find Wipeys online at TravelWipeys.com or in select stores. We’re constantly partnering with new retailers so check out our most up-to-date list on our website as well. Wipeys are available for purchase in either a box of 20 individually packaged wipes or a Jet Pack which is a replenishable bag filled with a few of each wipe perfect for travel and made easy for packing!