Insurance Bartender | Adapting Our Value Proposition for You

Recently, I have been spending some time studying and learning from Columbia Business School Professor, Author and Renowned Digital Transformationalist, David L. Rogers on how digital technologies change how we connect and create value with our customers and how businesses must pivot to take advantage of new opportunities to offer value. David Rogers, in his book titled the “Digital Transformation Playbook: Rethink Your Business for the Digital Age”, states, “Increasingly, our competitive assets may no longer reside in our own organization; rather, they may be in a network of partners that we bring together in looser business relationships.” Enter the IIAW. We are your network, your resource and your strategic business partner. Lean on us to help you and your staff transform your business to meet the evolving needs of your customers. Whether your agency’s transformation focuses on leveraging new technology or just simply making your operations more efficient, we have what you need to be successful.

At the IIAW, we are constantly studying, learning and adapting in order to be able to assist our members in all facets of their business. The IIAW Board of Directors recognizes the threats independent agencies face as well as the opportunities that lay before them. They are helping to reshape and refocus the association to be able to meet the emerging needs of our members. As technology continues to evolve, our members are going to need a strategic business partner that understands this. We understand and we stand ready to assist you. To help meet the increasing needs of our members, we are developing new member resources to help agencies digitally transform their business, improve operations, map their workflows and their customer’s journey to purchasing, create customized procedural manuals, improve profitability and much, much more. These new products and services will compliment what Catalyit has available to assist independent agencies identify and leverage the right technology solution. Look at Catalyit as a do-it-yourself model which offers you tools and resource to help your agency identify and leverage new and existing technology solutions on your own. Whereas the IIAW, in partnership with Catalyit, can offer you the do-it-with you and/ or do-it-for you models in helping you improve your operations and to implement (and integrate) new technology solutions.

To meet the overwhelming demand from independent agencies across the US, we are adding new staff as we look to expand our reach and internal competencies.

The IIAW has recently hired Jeff Thiel as our Director of Agency Success and Ian Tisonik as our Agency Solutions Coordinator. Stay tuned to next month’s magazine in which we officially introduce you to Jeff and Ian and the role they will play within the IIAW to help your agency be successful.

David Rogers writes, “If your business does not take advantage of a new opportunity to offer value to your customers, someone else will.”

Together with the IIAW’s Board of Directors, we are heeding his advice and moving to increase our value proposition by investing in new products, services and staff in order to better assist our members and customers (outside of Wisconsin) in finding new ways to sell, service and increase their value proposition to their clients. The IIAW is growing your member benefits. We have what you need to take your business to new heights. Contact us today.

CEO of IIAW

This drink transforms bourbon into a fun, summer cocktail that will leave you coming back for more.

• 2 ounces bourbon • 0.75 ounces lemon juice • 0.75 ounces simple syrup • 6-8 mint leaves • 1 lemon peel, about 2” or so

1. Add all ingredients, including mint and lemon peel into a shaker tin. 2. Add ice, shake hard for 6 to 10 seconds. 3. Strain over fresh ice into a rocks glass. 4. Garnish with a mint crown and enjoy.