Business

DIGITAL MARKETING

STRATEGY with Kylie Mowbray-Allen

NEW Find out how to grow your business and get visible online with a digital marketing strategy! Digital Marketing in a nutshell is simply all the ways that you’re seen online - from your social channels to your email marketing, to the message you’re conveying in your branding and on your website. Nail your digital marketing by getting a strategy. Create one together in this workshop and lift your digital marketing game! Tue & Thu, 13 - 15 Jul | 3 - 5 pm ONLINE Concession: $122 Full Fee: $135

GET YOUR WEBSITE

CONVERTING with Kylie Mowbray-Allen

NEW You only have THREE SECONDS from when a visitor arrives on your site where they decide to leave or stay – so make it count. If you already have a website, or you’re in the stages of growing one, this course will help get your website visitors doing what you want them to do and improve your conversion rate! Tue & Thu, 20 - 22 July | 3 - 5 pm ONLINE Concession: $122 Full Fee: $135

WEBDESIGN WITH WORDPRESS with Gerold Mayr Using the most popular online platform to create and maintain a website. You will learn to understand webdesign foundations, how to build, maintain and expand a website, as well as basics in Search Engine Optimisation, Marketing and Social Media. Only basic computer knowledge is required to participate. 6 Fri, 30 Jul - 3 Sep | 1 - 4:30 pm Mullum Concession: $269 Full Fee: $299 PHOTOSHOP FOR BEGINNERS with Tirza Abb Want to create posters, manipulate images, add text, save for web and print in a supportive and informative class? This well-designed course starts with a basic understanding of the interface and leads you step-by-step into the world of adjustments, touch-ups, layers, text and masks, leaving you fully enabled to create and adjust your own artwork once the course is complete. Basic computer skills and filing are required, and an Adobe Photoshop Creative Cloud account - prices start at $14.29 per month. 6 Mon, 2 Aug - 6 Sep | 6 - 9 pm Mullum Concession: $259 Full Fee: $288

BOOKKEEPING FOR SMALL BUSINESS with Rob Blaine

NEW Running your own business can be a daunting task, especially when you’re starting out. This course uses Xero accounting software, but the principles learned can be applied across any modern software. Accounting made fun and easy, giving you the confidence to run your business and keep your own records. Basic computer skills required. 5 Wed, 4 Aug - 1 Sep | 6 - 8 pm Mullum Concession: $140 Full Fee: $155

YOUTUBE FOR BUSINESS AND BRANDING with Freedom Vivian YouTube Secrets and Strategies. Are you an Activist, Artist, Business Owner or Entrepreneur wanting to build your influence online? From building traffic and brand awareness to growing your tribe and expanding your social reach. Course covers Video and Marketing techniques, Business strategy, Branding, and Mindset. It’s time to hit play. 2 Mon, 9 - 16 Aug | 9 am - 3 pm Mullum Concession: $167 Full Fee: $186

CANVA FOR BUSINESS with Kylie Mowbray-Allen

If you’re a business owner or manage the marketing for a business, then this course will help you get on brand, connect you to your ideal audience, and have you understanding the Canva platform so you can create better graphics. Ideal for beginners to Canva or those with some experience, we’ll have you setting up your brand kit, creating your own style guide, templates, and even a video! 4 Tue, 10 - 19 Aug | 3 pm - 5 pm ONLINE Concession: $112 Full Fee: $124

VLOGGING FOR BEGINNERS with Julie Hamilton

NEW Want to promote your company, brand, or simply get your views across then learn how to get your Vlog on! In this short course you will learn the basics of vlogging and how to promote your vlog online. Vlogging is one of the most effective ways to reach a big audience. It’s an excellent marketing tool and can take your personal brand to a whole new level. It’s simple, cheap and easy to do - when you know how. 2 Tue, 31 Aug - 7 Sep | 5 - 8 pm ONLINE Concession: $101 Full Fee: $112

POWER PINTEREST with Louise Sommer

If you want to sell your products or services online then Pinterest is a must! And Pinterest is easy! Pinterest consumers want to buy, and they want to be inspired to buy. In other words, you simply cannot afford to miss out on this powerful and user-friendly media platform. Sun, 5 Sep | 10 am - 3 pm Byron Concession: $101 Full Fee: $112

SOCIAL MEDIA MARKETING with Julie Hamilton Facebook, Twitter, Instagram, LinkedIn, Pinterest or Snapchat? Find out how to choose the best social media platforms for your personal and business needs. Plus, learn how to create compelling content, develop social media marketing strategies, promote and grow your personal or company brand, manage your online reputation and use data to measure success. Whether you’re starting your own business or working for a brand, social media marketing is crucial in today’s business landscape. This is not a beginners social media course. 3 Fri, 3 - 17 Sep | 9 am - 1 pm ONLINE Concession: $151 Full Fee: $168

SMARTPHONE PHOTOGRAPHY FOR SOCIAL MEDIA with Nelly le Comte Want to take better photos with your smart phone for social media? Join us as we cover composition, light and background backdrops, using the camera app on your phone. We will also look at post production to enhance and bring out the best in your images. This course aims to make you a better phone photographer, but will also touch base on social media platforms and various apps to make photo sharing easier. Wed, 15 Sep | 9 am - 4 pm Mullum Concession: $112 Full Fee: $124