SPEEDING CAMPAIGN JULY 2023

Glasgow City Council’s Road Safety Unit is running a city-wide Road Safety Speeding Campaign during the month of July, asking drivers to slow down and look out for our most vulnerable road users.

The simple message ‘Thumbs Up - Slow Down, Drive Safe in our Community’ is designed to make drivers think about how their speed can directly impact on the safety of other road users.

Speeding, like drink and drug driving, is now socially unacceptable. The campaign aims to encourage drivers, not only to drive within the speed limit, but to drive at a speed which is appropriate to the weather, road condition and presence of vulnerable road users.

Research shows that younger children are unable to judge the speed of cars travelling above 20mph and are more likely to make mistakes when trying to work out how much time they have to cross the road.

Driving at safe speeds is shown to reduce the risk of road death and injury and enables more people to make safe and healthy journeys when walking, wheeling and cycling. Not only does it give drivers enough time to spot and react to hazards on the road, but if a collision does occur, it would be less likely to cause serious injury or death.

DRIVERS NEED TO KNOW THAT VULNERABLE ROAD USERS DO MAKE MISTAKES AND THE SPEED THEY TRAVEL AT CAN IMPACT DIRECTLY ON THE OUTCOME OF THAT MISTAKE.

Travelling one mile through a residential area at 20mph versus 30mph will only add 60 seconds to your journey and could save a child’s life – so we are appealing to all drivers to slow down in our local communities and look out for vulnerable road users, especially children, during the school summer break when they are more likely to be outside for longer periods of time, than usual.

Travelling at inappropriate speeds is a significant factor in a number of road crashes and many serious and fatal collisions could easily be avoided if drivers SLOW DOWN AND DRIVE SAFE – REMEMBER - 20’s PLENTY!

SO IT’S A BIG THUMBS UP FOR ALL DRIVERS WHO DRIVE SAFE IN OUR COMMUNITIES