>In Box
The magazine of Willamette University Fall 2014
In the inaugural issue of Willamette, publisher Michael Beseda asked readers for feedback on your new magazine. You responded — and we wanted to share what we heard: I love the new look! Great work! Makes me proud to be a Willamette alum with great graphic designers behind the scenes! — Kara Adams ’08
Inside: Jim Cuno ’73 asks, “Do museums matter?”; Student moonlights as a rodeo queen; We celebrate HIV heroes; Carson Grant winners take us on a global tour. Fall comes to Willamette and so does a crop of new Bearcats.
I am married to an Atkinson Graduate School of Management graduate, and I glanced at the magazine. The back cover caught my interest and the essay by Garrett Davis [“How Hard Trumps Easy,” p. 48] captured it. I enjoyed so much of this magazine and look forward to actually reading most of it (I admittedly didn’t read much of The Scene). I also really like the size, the format, the weight and feel of the paper — all of it, really. Nice job to you and your team! — Cathy Wright
I was impressed with the new look and tactile feel of the magazine, and I think the redesign will appeal more to the younger and tech savvy alumni. As I remember, The Scene was introduced when I was still in school, so it was definitely time for an upgrade. I hope it is well received, as it appears you put a lot of time into its creation.
Thank you for the terrific story about Jim Cuno in the “Art of Curiosity” [p. 22]. Jim continues to lead a fascinating and impactful life. His spirit of curiosity and openness to the world remind me of the values that were informed by my own experiences at Willamette and by my father who was a professor there. Kudos to Linda Peterson for capturing such a vivid portrait of Jim Cuno and his passion for learning and teaching others. — Nathan Lorentz ’94 I received the beautiful new magazine in the mail yesterday. It is stunning in design and contains great content. Nice job. My only complaint: I don't like the paper or the smell of the inks — otherwise it’s a home run!
Wow! What an improvement. Content, design and layout all feel right. It feels like the smart, diverse, interesting, dynamic place where I work. — Dr. Wendy Petersen Boring ’89 and Matt Boring ’89
SPRING 2015
— Andrew Robinson ’95
— John Macdonald ’80
— Teresa Sterns M’85
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Willamette magazine is an enormous undertaking and achievement; however, it feels like only a partial step in the right direction. Overall it provides moments of engaging content and design, but it lacks a consistency that matches my experience of the university. My hope for future publications is that they exhibit a coherence that better represents Willamette University’s authentic personality.
Tufton Fumble In the inaugural issue of Willamette, the illusive and elusive Tufton Beamish stood with his Bearcat teammates in the lead photo of Cardinal & Gold [p.32]. Readers couldn’t intercept (or even find!) Beamish’s last name on the back of his football jersey. Where will our friend show up next? Keep your eagle eyes open in the pages that follow and send your sightings to magazine@willamette.edu.
We love to hear from you — please direct your letters to the editor to magazine@willamette.edu or submit your comments, class notes or other updates via our online form at willamette.edu/magazine. Published correspondence may be edited for length or clarity.