1 minute read
VISION
4 GRACE NOTE Queen City Gives Us the Royal Treatment
By Grace McNamara
8 disCOVER
About the Cover
10 POINT-OF-VIEW: New & Noteworthy All That’s Interesting
14 FULL FRAME: Technology
The Advantage of Selling Eco-Friendly Motorized Window Covering Options
By O’D McKewan
16 TRANSFORMATIONS: What If Your Products Are the Right Answer to the WRONG Question?
By Kathy Cragg Pace
42 66
IWCE Recap
With 152 exhibitors and sponsors, as well as a strong attendance of 3,500 attendees boasting visitors from all 50 states and 36 countries, this year’s International Window Coverings Expo was one for the books.
54
Design Competition Awards
The annual Window Fashion VISION Design Competition Awards honor the most talented members of the window covering industry.
Marketing
In the window fashion industry, we are meticulous with detail when it comes to transforming windows, yet we often miss the mark when it comes to our own brands. In Part 1, we’ll explore what branding is and the importance of logo design.
VISION 20/20 CORRECTIONS:
In the January/February issue in the “Motorization Mindset Shift for the Workroom” article on pages 18-19, the included photograph of a Vako Motorized 20.04 Headrail with External Rechargeable Somfy Battery Pack should be credited to Nina Zheleva of MyShadeKit.com.
20 FULL FRAME: Installation Is Outdoor Installation for You?
By Roger Magalhaes
64 SHOW ME THE MONEY: Measuring Progress A Guide to Your Second-Quarter Performance
By LuAnn Nigara
70 FLAIR Product Spotlight
72 Sold! Two Easy Ways to Impact Your Bottom Line
By Oliver Schreiber
