New CCA Chief Execut ive: an int erview w it h Ayla Azad (cont inued)

Dr Azad sees chiropractic as being of enormous value to society. She says, "This is undoubtedly our greatest strength. Chiropractors have the skills and expertise to deliver evidence-based solutions to the greatest single burden of years lived with disability in the world We have an unrivaled opportunity to be agents of change and both implement and leverage programs of spine and musculoskeletal care for patients and communities.

Dr Azad is unequivocal about the advice she would give to anyone thinking of going into a leadership position within the chiropractic profession

"It's quite simple," she says "No investment, no reward! Be prepared to invest in personal development and learn not to take criticism personally. It's also important to surround yourself with people who are brighter than you: it's the only way to grow intellectually and professionally "

Outside work, Dr Azad is dedicated to her family Married to Sanjay and with two children, she is conscious of the need to maintain a balance of life and work. She is a huge fan of American Football, following the New England Patriots and Kansas City Chiefs. Her Pakistani heritage is also reflected in her membership of the Toronto Cricket Club

The CCA undoubtedly has a formidable presence at the head of the organization. In

"We need to stop talking about things that no longer have relevance for patients or the rest of the world We have internal arguments about our language, which patients do not care about Sufferers of spine and joint pain, policymakers and others around the world are waiting for what we have to offer. Our identity has been set by the patients who flock to see us in their droves. Why seek to change that?

"I strongly believe that we have a clear model in the WFC's EPICpillars - evidence-based, people-centered, interprofessional and collaborative - and we continue to advocate for these in our communications and collaborations."

Ayla Azad, the profession has a leader who is dedicated to effect major changes and see chiropractic achieve its true potential The WFC wishes her every success in her new role

Ayla Azad wastalkingto Richard Brown