IN THE NEWS
#bondto is a huge #success LIFETIME DEVELOPMENTS LAUNCHES INSTAGRAM PHOTO CONTEST IN CELEBRATION OF BOND CONDOMINIUMS’ FUTURE HOME – TORONTO’S ENTERTAINMENT DISTRICT
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o celebrate the success of The Bond Condominiums and the tremendous character and bustle found in Toronto’s iconic Entertainment District, Lifetime Developments turned to the community. Wanting to engage people in the area with its development, Lifetime launched the Connect and Capture Instagram Photo Contest early last fall. People in the community were encouraged to participate in an interactive dialogue by sharing photos of what they found distinctive about the Entertainment District. “This contest was really about celebrating the Entertainment District and how it has changed; it is so different than it was even 10 years ago. The photos captured a view of this city that was beyond our imagination and gave us, as developers, a truly remarkable perspective into how Torontonians really view and experience their city,” says Brian Brown, vice-president of Lifetime Developments. “Through their eyes, we saw the buildings we see every day in a new light. The submissions captured a lot of love – beyond just people’s love for the Entertainment District, but for the whole city of Toronto.” Weekly, over a 12-week period from August to October 2014, Lifetime selected a favourite photo – tagged with the #BondTO hashtag – that captured people’s “bond” with the city and the Entertainment District. Every week, a lucky photographer won a $50 gift card to a select restaurant in the neighbourhood and the chance to win the grand prize of a new iPhone 6. In addition to generating a feel-good vibe about the Entertainment District and the City of Toronto, Lifetime went one step further to encourage people to enter the Connect and Capture contest. The developer committed to match a $1 donation for each use of the #BondTO hashtag. All of the proceeds went to Lifeline, Lifetime Developments’ recently launched charitable foundation with the mission to provide aid and support for Toronto’s homeless and at-risk communities. Lifeline is dedicated to building healthy communities and uses funds raised to support local organizations and initiatives with an emphasis on 92 NEW CONDO GUIDE FEB 28 - MAR 14, 2015
Amarpreet Kaur
Gaby Israel
Kendra Eff