Everyday Squares: Volume One

Page 1

u r b a n

VolumeOne

d e s i g n

a s s o c i a t e s


EverydaySquares


Table of Contents Introduction: Creating Urban Catalysts The Everyday Toolkit Everyday Livelihood Espresso A Mano Farmers @ Firehouse Frick Park Market Urban Gardener Girasole Make Your Mark Village Park at Point Park University The Porch at Schenley Plaza Round Corner Cantina Tazza D’Oro Resources

The evolution of Everyday Squares spans time, cultures, and continents. Though the context may change they are, and always have been, the outcome and noble enabler of a great civilization. As part of this legacy, we dedicate this manual to the City of Pittsburgh, her neighborhoods, and the urban lessons she teaches all of us as designers, town-builders, and citizens. Copyright Urban Design Associates 2012 www.UrbanDesignAssociates.com

EverydaySquares


Introduction: Creating Urban Catalysts Memorable neighborhoods, towns, and cities are composed of specific types of places that share a unique ability to spark and continuously energize their communities. These places, or Everyday Squares, are the necessary counterbalance to large, formal, public spaces and are home to our daily lives. The craft of making authentic places for people has been entrusted to the small businesses, risk takers, and tinkerers that, amidst much adversity, preserve and celebrate neighborly living. These entrepreneurs and the intimate

“...the craft of making authentic places for people has been entrusted to the small businesses, risk takers, and tinkerers...” public spaces they curate are the keepers of a town-building language that has been largely overlooked in an age of big plans, silver bullet development initiatives, over leveraging, and exclusionary zoning. With the weaknesses of that age now exposed, we

look to these innovators for inspiration that informs how we regenerate our neighborhoods, districts, and towns. Understanding Everyday Squares naturally begins in a place such as Pittsburgh, a city that found its historical strength and its recent renaissance in its neighborhoods, which depend on “third places” like small taverns, coffee houses, and other service shops. These everyday uses catalyze neighborhood vibrancy throughout the city. With a team of researchers from Urban Design Associates, we interviewed Everyday Square founders, measured key urban dimensions, and documented the interplay between the place and its context, including how it is used and the role it plays in bringing people together. Everyday Squares are not unique to Pittsburgh. Hamlets, villages, towns, and cities all over the world feature their own versions of Everyday Squares that contribute to the economy of a place. This manual is intended to be a living tool that can be used and added to over time by designers, developers, business owners, and policy makers.

EverydaySquares

Key Characteristics of Everyday Squares »» Small, implement-able in early phases of development with limited initial investment »» Creates the “seed” energy to leverage future investments, on- and off-site »» Stimulating and active at multiple times of the day and week »» Works at the scale of the village, neighborhood, town, and city »» Fosters planned or spontaneous interactions between new and old friends


The Everyday Toolkit

This manual methodically walks through the essential criteria, dimensions, and life that Everyday Squares bring to town and neighborhood building. The information is culled from interviews with owners and operators, measuring, and drawing. It is structured to be a useful and intuitive benchmarking and design tool.

pioneer

last missing piece

timing

$

$$$$$

startup capital small

large

size

Hierarchy of Undertaking Everyday Squares exist across a broad spectrum and are achieved through varying Incremental Regeneration degrees of timing, investment, and scale. The Everyday Squares stand to teach us living lesresulting typologies vary from redevelopment sons about the nuanced development of lasting, of underutilized sites, to adaptive reuse, to memorable places. Few of the examples within new construction. The hierarchy of squares this document exist in a vacuum and have quanare organized along three tracks: tifiable impacts on their surroundings. Timing: While all Everyday Squares are part of neighborhood vibrancy, not all come on-line early. Some are first adopters and pioneers where others are better suited to be developed in later phases. Startup Capital: Often the greatest creativity emerges out of the tightest of budgets and building spawns an authentic, practical, and often active use before everyday square magical place. As the undertaking grows in everyday square scope, the creation of the square requires active use catalyzed in - part by everyday square greater debt or equity capitalization. Size: Everyday Squares range from small, urban acupuncture to sizeable undertakings that require property acquisition, partners, and greater levels of coordination. EverydaySquares

Urban Dimensions A common mis-step in attempting to implement vibrant, resilient places is over-extending the scope and scale of what is realistically achievable or required. The urban dimensions of Everyday Squares offer important guidance on how to position, size, and choreograph places such that they not only provide a neighborhood’s “third place” but sustain the requisite multiplier effect on the neighborhood. Such an orientation allows the success of the enterprise to compound the success of the neighborhood and permits the neighborhood to compound the viability of the enterprise.


Everyday Livelihood

EverydaySquares


Espresso A Mano

Coffee shop Becomes a Public Space timing

startup capital

size

location

Lawrenceville, Pittsburgh current use

Coffee Shop space

Interior, Sidewalk area

M

t re

th 37

ull

be

rr y

Ch a

W ay

rlo

t te

Bu

St

et

rS

re

tle

St

re

et

37 th

et

1,320 s.f. / Access: Private – 25%, Public – 75%

St r ee t

36 t

h

St

et

t 36

re

Bu

tle

et

t re

re

rS

St

et

h

10 hours, 7 days per week, for a total of 6 hours of peak occupancy.

Open

Early birds    , college students    , and freelancers     occupy the majority of the spaces

Source: Matt Gadis and www.espressoamano.com

EverydaySquares

ESPRESSO A MANO

business opened after

Existing buildings

Business existed before

Espresso A Mano is located in the heart of Lawrenceville, an eclectic neighborhood of Pittsburgh. Owner Matt Gabis said he wanted to provide a sociable gathering space — the third place away from home and work — for locals to congregate and socialize. This opportunity was fulfilled with very little funding.


Espresso a Mano Espresso A Mano is an espresso bar that provides high quality espresso and coffee beverages as well as pastry in a relaxed and friendly atmosphere. The italian term “a mano” means “by hand”. In Italian tradition, the hand is one of the four components to craft a delicious espresso. The choice of brands used to craft the beverages range from fair trade, direct trade, and organic coffees from the best fine roasters.

Private access [space] semi - public interior space sidewalk

16'

60'

Service Counter

15'

Primary Entrance

22'

Secondary Entrance Private Space Servicing

15'

Lounge/leisure Zone

EverydaySquares

8'


Espresso a Mano

The floor plan offers an open environment with seating arrangements flanking the perimeter of the interior spaces.

Semi-Public Space Vacant Adjacent Lot

Zone 2: On-street parking creates a buffer zone for outdoor dinning that affords social interaction and people watching.

Sidewalk

zone 1: Streetside buffer zone zone 2: sidewalk/pl a za zone 3: general interior spaces

Zone 3: The general open zone creates a open floor plan populated with portable tables and chairs for other personal and social interaction.

Zone 4: leisure spaces Zone 5: private spaces CIRCUL ATION

Service Counter

Zone 4: Semi-private inner interior and somewhat intimate zones located to the rear of the public area. Local art displayed on wall celebrating local art talent. EverydaySquares


Farmers @ Firehouse

Empty Lot Becomes a Farmers Market timing

startup capital

size

location

Strip District, Pittsburgh current use

Market, Event Space, Parking Lot space

Vacant Lot area

5,500 s.f.  /  100% site utilization

re

n Pe

et

S

et

St

an

rd 23

Sm

lm al

t re

nd 22 St re et

L ib

er

ty

n

e Av

e Av

nu

nu

e

e

farmers @ firehouse

0 dollars to rent the space to the market.

Property owner charges

Parking

1 project manager to be hired. There are as many as 20 vendors on market day. Recently, Farmers @ Firehouse was voted the number 1 farmers market in the City.

F@F

This has allowed

Existing buildings 1 in = 200 ft

Farmers @ Firehouse transforms a parking lot into a bustling farmers market and event space with innovative programming.

Source: farmersatfirehouse.com

EverydaySquares


weekday

Farmers @ Firehouse

market day

Key Information Zoning

Urban Industrial

Parking

Market Day: On-Street Weekday: On- and Off-Street

Cost Per Square Foot

$0

Scale of Adjacent Buildings

2.5 stories / 1 story

Penn Ave Right-of-Way

55 feet

Penn Ave SW

11 feet

Alley Right-of-Way

15 feet

Alley SW

n/a

100' 10'

55'

18'

19'

EverydaySquares

18'


weekday

Farmers @ Firehouse

market day

The conversion of the lot adjacent to the Firehouse from a parking lot to a farmers market creates a much richer, safer environment for people which helps to extend the energy and activity of the Strip District eastward into an area largely dominated by surface parking. The circulation diagrams shows both the reduction in conflict points and blank space experienced on foot. The nodes diagram further emphasizes this point by showing how the area transforms from a single use with little interest to those not parked there, to a place with many uses in a small amount of space. The photos below best demonstrate this transformation of a space from nearly devoid of human interest and comfort to a place that engages the senses, provides for safety and comfort, and performs an important urban function for the neighborhood as a place to buy and sell healthy food.-

Pedestrian circul ation traffic circul ation

Thumbnail photos courtesy of Farmers @ Firehouse.

nodes

EverydaySquares


Frick Park Market

Market Becomes Community Gathering Space timing

startup capital

size

location

Point Breeze, Pittsburgh current use

Deli/Market space

Setback/Sidewalk area

Lot: 3,900 s.f.  /  Interior: 750 s.f.  / Sidewalk: 650 s.f.

old

sS

t re e

t

S La

ng A ve n u

e

Rey n

14 categories of offerings from convenience items to prepared meals 68 families with invoice tabs dating to early years of the market 75 customers, on average, at the lunch hour

Frick Park Market has developed a complementary relationship with the community it occupies; it simultaneously stimulates the area and takes advantage of the dynamic neighborhood. “Friendly, Personal, Close to Home.”

EverydaySquares


Frick Park Market Frick Park Market makes the most of its limited space by layering uses on the site. The garage serves as storage for the market, the apartment upstairs is rented out, the sidewalk is used for additional seating, and a small kitchen was added to the back. Interior uses include food preparation, displaying groceries, and seating. Street Dimensions

Upstairs Apartment

Right-of-Way Width

62 feet

Cartway Width

38 feet

Travel Lanes

(2) 11 feet

Parking Lanes

(2) 8 feet

Sidewalk Width

14 feet

Planter Width

None

Median Width

None

Parking

On-Street; Metered

10'

Awning for Shade and Signage

35'

Sandwich Board Specials

14'

?'

Sidewalk paving private yard

EverydaySquares

18'

25'


Frick Park Market catchment area and primary routes

Ave n

ue

thru -traffic draw

Commuters, Greater Community, Ready Access (Both as a Destination or En Route)

an

gA ve

nu

SD

e

all

as

Av en

ue

Pen n

old

»» dinner meal plans; »» fresh artisan cheese and free-range eggs;

pedestrian draw

SL

Rey n

Frick Park Market’s dedication to providing a number of unique services and its proximity to a number of well-used spaces results in its use by a wide cross-section of people at all times of day. This array of services is also a reflection of a interest in building a strong relationship with the community. Some of these include:

Families, Stay-at-Home Parents sS

t re e

t

»» local products (La Prima coffee, Wood Street Bakery bread);

student draw

»» specialty item services; and

Before and After School Students

»» payment tabs.

frick park draw

Walkers, Joggers, Bikers

Meat Locker Groceries

Inside Seating Deli Counter Garage Storage

Small Kitchen Addition Garage for Storage

Apartment Access

sidewalk cafe zone shop area

Space for Public Use Extends Onto Sidewalk

Food Preparation Storage/back of house Displ ay

Sidewalk Seating

EverydaySquares


Urban Gardener

Empty Lot Becomes a Nursery timing

startup capital

size

location

Northside, Pittsburgh current use

Plant Nursery space

Open Lot area

Occupied Space: 16,500 s.f.  /  Additional Sloped Land: 11,000 s.f.

et A Stre Kirkbri

e et de Str

Br

ig

ht

Brigh

on

Ro a

d

ton P

0 dollars of debt throughout life of business 2,100 names on the mailing list 75 dollars /month for the initial rent

EverydaySquares

ve n u e rnia A

lace

Califo

Started on the site of an abandoned gas station by residents looking to improve their community, Urban Gardener brings life to the Northside neighborhood in countless ways. It attracts business, reactivates a previously unused space, and visually brightens the area.


inexpensive materials wood planks

wood lattice

Create open structures that are functional and define the space gravel

Delineates space and reduces rainwater runoff

milk crates

Defines space while preserving a sense of permeability netting

Provides shade while permitting visibility and air movement

Provide storage and support shelves for display tarps

Provide shade and cover, and enclose space from above

phased site build - out

Existing Structure

Added Trellis, Shed

Additional Expansion

Added Greenhouse

Urban Gardener The site has been progressively built up and defined using easily accessible materials. Using very few built structures, this is an economically viable solution for creating a functional and appealing space. Urban Gardener has expanded not only within its lot, but also within the greater community. They do so by offering a myriad of off-site services including: »» consultations, »» garden maintenance, »» side-by-side gardening, and »» public speaking. Off-site projects include: 1. flower garden, Riverview Park; 2. native rain garden, Allegheny County Courthouse; 3. butterfly garden, Children’s Museum of Pittsburgh; and 4. shade garden, Allegheny Commons.

1

3

4 2

EverydaySquares


Urban Gardener Street Dimensions Right-of-Way Width

57 feet

Cartway Width

33 inches

Travel Lanes

(2) 12 feet

Parking Lanes

(1) 9 feet

Sidewalk Width

12 feet

Planter Width

None

Median Width

None

Parking

On-Street; Free

10'

Trellises define spaces while providing visibility, in addition to housing and displaying plants.

100'

Service/Van Entrance Primary Entrance Remaining Wall of Gas Station Building

Storage Shed (10'x16')/Office

Pebbles, Paving Trellis

Corner Garden Outside Fence

EverydaySquares

120'

Van Parking


Girasole

Restaurant Becomes Neighborhood Hotspot timing

startup capital

size

location

Shadyside, Pittsburgh current use

Restaurant space

Interior/Exterior area

500 s.f.

Bel lefo nt S t re e

Co

t

p el an d S t re et

Infographic

lnu Wa

t St

re e

t

S ou th A iken n Ave ue

Just off Walnut Street, one of Pittsburgh’s premier commercial streets, Girasole sits tucked away in a small nook created by a generous setback and framed by adjacent infill buildings. Serving Shadyside and the larger Pittsburgh area, Girasole draws patrons from many age groups and walks of life with its classic Italian menu and intimate dining environment.

1 premier commercial shopping street around the corner 8 other small restaurants and shops within 40 feet 30 additional people accommodated at tables outside and on sidewalk Source: Patti Girasole

EverydaySquares


Girasole Constrained by its location, Girasole is only able to seat a limited number of patrons in its small, almost subterranean dining room. However, during warmer months it is able to nearly double its seating capacity with tables and chairs spilling out into its lowered entry courtyard and up the stairs onto the sidewalk. This not only increases business, but allows the vibrant life within the restaurant outside to contribute to activating the street above.

10'

35' 7" 12'

15'

EverydaySquares


Girasole Girasole is nestled among a tight cluster of five small restaurants and shops sitting at the end of a residential street in the central Pittsburgh neighborhood of Shadyside. Surrounding it are a quirky taco shop that also offers gelato, an affordable and completely vegan eatery, Eden, a New Orleans-themed restaurant, and a specialty gift shop. A short walk across the street are a grouping of four other businesses including a jewelry store, Starbucks, a small dentist's office, and Stack'd, a gourmet burger bar.

Le Mardis Gras

Chica Loca Taco

Girasole

Eden

Eureka Chocolate + Gifts Key Information

Shadyside Smiles /Stack’d

Starbucks

Amazing Yoga

EverydaySquares

Years of Operation Zoning Lot Size Parking

10 Local Neighborhood Commercial 1400 square feet On-street; Free

Users

Families, Couples, Middle-Age Professionals, Seniors

Building Footprint Sidewalk Seating Space

800 square feet 200 square feet


Make Your Mark

Forgotten Space Becomes Mid-Block Courtyard

timing

startup capital

size

location

Point Breeze, Pittsburgh current use

Coffee Shop, Gallery space

Courtyard, Sidewalk area

Lot: 1,892 s.f. / Sidewalk: 275 s.f. / Courtyard: 560 s.f.

Elysian

s Reynold

Street

no

l ds

St r

ee

t

Ha

sti

ng

sS

t re

et

Ge

tt y

sb

ur

g

St r

ee

t

Street

Re y

make your mark

Existing food/beverage

Existing building

1 of 4 Pittsburgh-area restaurants exclusively vegan /vegetarian 200 customers served daily 4 organized groups meet here : 2 church, 1 mothers, 1 walking

Make Your Mark Artspace & Coffeehouse offers a remarkable transition from urban to residential atmospheres. The gallery aspect of the space serves as a framework for dynamic urban street life and community interactive art.

Amy Siebert, Co-Owner of Make Your Mark. Website: www.happycow.net

EverydaySquares


Make Your Mark

A 6 ft Wooden Fence

4'

Planting Beds with Sculptural Art Upper Courtyard Seating: 12' x 12.5' Landscape Buffer

22'- 6"

Lower Courtyard Seating: 14' x 10.5'

5'

Stairs Up to Office Leased Retail Space

A Bath

Kitchen 86'

13' -6"

Sunken Seating: 17' x 10.5'

Coffee Bar 53'

4'

18'

B

Reynolds Street

12' -6"

22'

B

Section A

Section B

EverydaySquares


circulation

Make Your Mark

entry sequence

1

customer path

Key Information

2nd floor retail path visual street connection destination point

residential

Years in Operation

6.5

Hours of Operation

M-F: 7am—5pm SAT: 8am—5pm

Zoning

Local Neighborhood Commercial

Lot Size

22 ft W x 86 ft D

Parking

On-Street, Free

Primary Users

Families and Seniors

Coffee House Area

1,200 GSF

2

static

repose

5

the walls of make your mark

4

3

Archived Community Art

4

Public Notices

5

Gallery Art

Menu & Specials

Interactive Community Art

3

active

dynamic

urban

2

1

EverydaySquares

Framed Streetscape


Village Park at Point Park University

Parking Lot Becomes Downtown Campus Park timing

startup capital

size

location

Downtown, Pittsburgh current use

Semi-Public Square space

Corner Lot area

Bo

ul e

l li e

s

ue

va r d

t

Pit t

eA

Sm it h

f ie

ld

St r

For t

Av en

f th

ee

Firs t

va r do

dS

ul e

W oo

Bo

t re

et

12,075 s.f. / 100% site utilization

4 design firms in the deign of the space. Total project cost was 6,600,000 dollars. This works out to 540 dollars per square foot. There were

Village Park

Source: http://tinyurl.com/c86vjrz

EverydaySquares

Village Park at Point Park University demonstrates how to create a pedestrian-scaled place in an inhospitable environment through relatively simple design interventions.

1 in = 200 ft


Wood Street

Village Park at Point Park University elements of the place

120'

Tower Element Waterfall 14'

Loggia

Boulevard of the Allies

Restaurant Plaza Space kit of parts

Plaza

Building and Circulation Elements Existing Lot and Buildings

12'

90'

12'

50'

10'

EverydaySquares


before park

after park

Village Park at Point Park University Circulation

The Village Park at Point Park University has created a safer, finer grain experience for people by removing possible conflicts with automobiles on the site. The scale has been lowered with the loggia and restaurant facade and the planting of trees. The final result is infusion of public space where there once was none. People circul ation

Public Space

Scale

cars

Key Information

EverydaySquares

Parking

On-Street

Zoning

Special District

Cost Per Square Foot

$547

Scale of Adjacent Buildings

8 stories

Boulevard Right-of-Way

80 feet

Boulevard Sidewalk

14 feet

Wood Street Right-of-Way

72 feet

Wood Street Sidewalk

12 feet


The Porch at Schenley Plaza Parking Lot Becomes Park Pavilion

timing

startup capital

size

location

Oakland, Pittsburgh current use

Restaurant/Wine Bar space

Interior/Exterior area

5,000 s.f.

s Av

e nu e

S che

e Forb

nley D riv t.

nley

e Ex

S che D riv e

S ch

e nl

ey

D ri

ve

The Porch sits at the northwest corner of verdant Schenley Plaza and features a fantastic and diverse, seemingly upscale menu; a casual hip ambience; and an alluring contemporary architectural design grounded in the use of masonry materials, warm and earthy tones, and generous glazing, that in tandem with a great outdoor dining “porch”, facilitates an almost seamless connection to the adjacent park.

3 years to complete from concept to construction

60 seats accommodated on exterior “porch” 930 plates served during an average week Source: Josh, Manager

EverydaySquares


The Porch at Schenley

115' 5"

43' 8"

23' 4"

A conceptual project from Pennsylvaniabased, restaurant chain Eat ‘N Park, The Porch was built to LEED standards and is an environmentally conscious addition to Schenley Plaza. Inside and outside, the restaurant offers a variety of seating options, including bar seating, counter-height tables and chairs for larger parties, intimate booths, and low tables with plush stools that can be placed along the knee wall near the edge of the lawn.

Wood-Fired Oven Bar Outdoor Fireplace Entrance

Bar Wood-Fired Oven

Porch facing Emerald Lawn Porch facing the Cathedral Porch facing Emerald Lawn

Kitchen

Outdoor Fireplace

31' 3"

19' 5"

EverydaySquares


The Porch at Schenley

Sc

Victorian-style Carousel

he

nl e

yD

riv

In the early 1900s Frederick Law Olmstead and others envisioned Schenley Plaza as a grand formal entrance to Schenley Park. As such, it was originally designed as a formal landscaped portal into the park. In 1949, with the central neighborhood of Oakland growing rapidly, the plaza fell victim to the increasing demand for more surface parking in the area and was designated for this purpose. The plaza functioned as a parking lot for over 50 years until 2004, when, after ten years of planning, work began to convert it back into part of the park as the threshold it was originally envisioned to be. The new design drew inspiration from New York City’s Bryant Park featuring fluid borders, lush gardens, a great lawn, event space, a carousel, food kiosks, moveable tables and chairs, and public restrooms. There are future plans for public art exhibitions, expanded activities, an on-site offering of books and periodicals, and carriage rides.

Food Kiosks

e

Event Tent

Plaza Sc

he

nl e

yD

riv

eE

x te

The Emerald Lawn

ns

rb Fo

io n

Forbes Avenue Gardens

e Av es

nu

e

Food Kiosks Key Information

2005

2007

2011

8 Months

Hours of Operation

Mon–Thu: 11am–11pm | Fri: 11–12am | Sat: 10–12am | Sun: 10am–10pm

Zoning

Park

Lot Size

8,500 Square Feet

Building Footprint

8,400 Square Feet

Parking

On-Street; Free

Users

Middle-age/Older Professionals, Seniors, Youth (Late Night)

2012

Images courtesy of Google

2004

Years of Operation

EverydaySquares


Round Corner Cantina

The Cantina Becomes a place to relax and unwind timing

startup capital

size

location

Lawrenceville, Pittsburgh current use

Bar/Restaurant space

Interior, Patio, Sidewalk area

2,458 s.f. / Access: Private – 27%, Public – 73%

t 38 hS

tle Bu

th 39

rS

et

t re

et

t re

St r ee t

th 38 St r ee t

th 37 St re et

250 customers served in a given day 10 hours of operation, 7 days per week 3 distinct group: college students,      young professionals, and babyboomers Source: Derrick, Owner/Operator

EverydaySquares

Round corner cantina

business opened after

Existing building

Business existed before

Round Corner Cantina is a locally-owned mexican cuisine bar and dining establishment that offers an alternate kitchen to residents within proximity. Their aim was to provide tacos with radishes, homemade salsa, and all the other ingredients one would find at an authentic Mexican-style taco stand.


Round Corner Cantina

42'

50'

44'

8'

A

A Semi - public interior space Pl aza/sidewalk

15'

EverydaySquares


Round Corner Cantina publicly-accessible spaces

The entire street-level space is split into six (6) different rooms throughout the 2,458+ square feet property.

CIRCUL ATION WITHIN THE GENERAL spaces Distinct areas/ ROOMS Pl aza/sidewalk

On-street parking creates a buffer area for outdoor dinning that offers social interaction and people watching.

The main bar area ties together the inside and outside experience. Some use this space while waiting for a table at the adjacent restaurant.

The third room within the overall space is a more private, but unique one as it offers a social intimate environment for dinner and conversation.

This unique space is a tucked away one that can hold a small group of people or three groups of two. This area can be considered semi-private.

Image: http://tiny.cc/27t9jw

EverydaySquares

This is the largest space within the establishment, it has hightop tables and chairs arrayed perpendicular to the fencing bordering 38th Street.

The sixth room is more of a traditional mexican experience with conventional tables and chairs offering a semi-private setting.


Tazza D’Oro

Sidewalk Becomes a Public Plaza timing

startup capital

size

location

Highland Park, Pittsburgh current use

Coffee Shop space

Sidewalk area

Lot: 3,608 s.f. / Sidewalk: 410 s.f.

an

tS

e et

t re

et

nd hl a Hig N

N

Euc l

id

NS

Av en

ue

t. C l air

St r

e et

Br y

St r

ue

in

Av en

Elg

Ha

1:8 pre-existing : catalyzed local food service businesses 15—20% local property value increase since Tazza D’Oro started in ‘99 15—60 riders each

2 weekly cycling events draw  Amy Enrico, Owner of Tazza D’Oro. Allegheny County Assessment website: www2.county.allegheny.pa.us

EverydaySquares

mp

ton

St r

e et

tazza d’oro

business opened after

Existing building

Business existed before

Tazza D’Oro is the heartbeat of the Highland Park Neighborhood. It began as the only service in a completely residential zone and within 10 years generated enough buzz to revitalize a local business district and increase property values throughout the neighborhood.


Tazza D’Oro 6'

Key Information

31'

6ft Fence Fenced Courtyard (Unoccupied Space Due to Lack of Egress) 11'

9'

20'-4"

123'

Kitchen

Bath

Garden Trellis

Coffee Bar

Planter Bed 72'

Garden Seating Wood Plank Boardwalk

A

Entry Ramp Stairs Up to Leased Office Space Sidewalk Seating 14'

29'-4"

Highland Avenue

A

EverydaySquares

Years in Operation

13

Zoning

Residential, Required Variance

Existing Food/ Beverage Businesses

1 in 1999

Food/Beverage Businesses Catalyzed by Tazza D’Oro

8 as of 2012

Local Property Value Increase Since 1999

15—20%

Reinvention as Cyclist’s Haven

2010

Organized Cycling Programs

2 Weekly Rides, Expert and Intermediate


Tazza D’Oro

Office Gourmet Coffee Service

Active Streetscape

Garden

Tazza D’Oro was started as a venue for those with a passion for coffee. Rigorous barista training and stringent bean selection reaps cups of gold.

Want to get away from the busy Highland Avenue street life? Read the paper in the shady ivycovered side garden.

Local citizens and community leaders gather at Tazza to discuss issues that affect the Highland Park Neighborhood.

Cycling Rendezvous

Political Venue

Community Hall

Press conferences by officials from all levels of local government are held at Tazza for issues concerning Highland Park.

Photos courtesy of Urban Design Associates, www.tazzadoro.net, bike-pgh. org, plus.google.com, wendmag.com and popcitymedia.com

EverydaySquares

Highland Avenue

Programming Cycling Merchandise

Folks who work from home use Tazza as an office and conference room, meeting clients and contacts in a non-corporate atmosphere.

Quiet enough to coexist with its residential neighbors, Tazza generates traffic from dawn to dusk and enlivens the street.

Every week, 30–60 cyclists turn out for intermediate Team Decaf rides. Team Caffeine gathers 15–20 hard core riders for expert routes. Cycling gear is on sale at the coffee bar.


Resources »» Build a Better Block »» The Interventionist Toolkit »» Project for Public Spaces »» William H. Whyte’s Social Life of Small Urban Spaces »» Jane Jacob’s Death and Life of American Cities and Economy of Cities »» Ray Oldenburg’s The Great Good Place

EverydaySquares


www.UrbanDesignAssociates.com EverydaySquares


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.