R.ED Marketing went right to work, directed by Marine Jegu, an international alumna from France who completed her graduate degree from UCM in December and was hired as the foundation’s special projects coordinator. On Feb. 27, National Student Engagement and Philanthropy Day, R.ED Marketing launched #NoMissingPieces. Students had the opportunity to learn about the UCM Foundation and to personally thank donors through social media. “The campaign idea originated from a video we watched about jelly beans,” Fair said. “Each jelly bean represented a day in a person’s life, and each bean was removed to represent the number of days spent sleeping, eating, grooming, etc. By the end of the video, only a small amount of jelly beans was left. This video made an impression on our team, and we wanted to play off the idea.” For their campaign, R.ED Marketing chose puzzle pieces instead of jelly beans. Each piece represented a college experience the UCM Foundation helped to provide students. “The idea was that there are #NoMissingPieces when it comes to a student’s education at the University of Central Missouri,” Davison said. Since joining R.ED Marketing, the senior has been in charge of coordinating events. She has been grateful for the experience to network with alumni and staff.
The R.ED Marketing team strives to bring together the many aspects of the UCM student experience that are influenced by the UCM Foundation.
Fair looked at the campaign as an opportunity to gain real-world experience, since the work was done outside the classroom setting. She worked on an Instagram profile and created a Twitter account for the UCM Foundation and Alumni Association, @UCM_Alum, implementing the hashtag, #NoMissingPieces.
In her video, she thanks the Harmons and the thousands of UCM alumni and friends who give every single year “because they want us, the students, to have the same powerful learning experience they had as students.” She added, “Because of them, I graduated without any missing pieces to my education.” To watch and share Porter’s story, visit the UCM alumni and friends YouTube channel.
“I am learning effective ways to reach people through social media. It takes more time and effort than I thought,” said Farr, considered the team’s Twitter expert.
In less than two months R.ED Marketing increased followers on the Twitter page by 155 users, averaged 32 student ‘thank you’ tweets and had more than500 views on its promotional videos.
For #NoMissing Pieces, the team created promotional videos to show the impact donors have had on student experiences. Porter is featured in one.
“I have always been proud of my decision to finish my degree at UCM. Working with R.ED Marketing and learning about the UCM Foundation really makes me proud to be a Mule!” Hampton said.
“Being able to create the video and explain my story about how the Harmons have helped me experience UCM was really,” said Porter, a student in the Harmon College of Business and Professional Studies.
University of Central Missouri | today
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