Support Staff

Bill Cole

Assoc. AD for Football Ops. 9th Season

An integral and valuable member of the Tribe’s staff, Bill Cole enters his ninth season at William & Mary and was promoted to the role of associate athletics director for football operations in the spring.

Cole’s primary responsibilities include scheduling, assisting with the coordination of travel, meals, housing, recruiting and other logistics pertaining to the football program.

Cole joined W&M’s staff after serving as the director of operations at Wagner during the previous two seasons. In his role with the Seahawks, Cole’s responsibilities included handling the budget, team travel, team meals, summer camps and player housing.

Among Cole’s other duties were game day management, coordination of planning team events and special projects. Additionally, he interfaced with the college’s faculty and staff as well as the athletic department’s facilities, marketing and media relations offices.

Prior to joining Wagner’s staff, Cole served two years as a staff assistant with football operations for the Miami Dolphins where he assisted with training camp, game day activities and scouting, among numerous other operational duties.

Cole began his coaching career as a student recruiting assistant at Florida State from 2007-09.

A native of Cooper City, Fla., Cole earned a bachelor’s of science degree in sports management and business from FSU in 2008, while he received a master’s degree in business administration from Wagner in 2012.

Kenny O’Mary

Dir. of Athletics Performance 3rd Season

Kenny O’Mary, Associate Athletics Director/Director of Student Athlete High Performance, joined the William & Mary staff in January, 2021.

Reporting directly the Director of Medical Services/Chief Med Officer, O’Mary directs a comprehensive program designed to develop student-athletes to compete and win at the Division I level. He is responsible for areas involving nutrition, strength and conditioning, evaluating performance, and designing sportspecific training for all 23 of the university’s varsity programs.

O’Mary came to W&M from Howard University, where he was Director of Strength and Conditioning for three and a half years. With the Bison, he oversaw 19 men’s and women’s teams with focus on strength and conditioning for football, volleyball, track & field, and women’s soccer.

In O’Mary’s first two years at Howard, current W&M head football coach Mike London led HU’s program.

From October 2013 through June 2017, O’Mary was the Assistant Strength and Conditioning coach at the United States Military Academy. Before that, he spent more than four years at Eastern Kentucky as an intern (May 2009- May 2010), a graduate assistant (August 2010-May 2012), and Assistant Strength and Conditioning coach (July 2012-September 2013).

O’Mary, who grew up in Goshen, Kentucky, also served as an intern at Louisville for four months in 2011.

O’Mary is a 2010 graduate of Eastern Kentucky, where he majored in athletic training. He earned his master’s degree in sports administration at EKU in 2012.

His certifications include the National Strength and Conditioning Association, USA Weightlifting, Precision Nutrition, and the American Red Cross.

Sean Carter

Head Football Athletic Trainer 4th Season

Sean Carter joined the Tribe staff during the summer of 2019 and serves at the Head Football Athletic Trainer.

During his athletic training career, Carter has emphasized the use of manual therapy techniques and functional rehab techniques into the healthcare plans for student athletes and professional athletes. Carter is a Certified Athletic Trainer (NATABOC), Certified Strength and Conditioning Specialist (NSCA), Personal Enhancement Specialist (NASM), and Graston Technique certified.

Prior to joining the Tribe, Carter spent the previous two years serving as a Seasonal Athletic Trainer with the Arizona Cardinals of the National Football League.

Before working with the Cardinals’ staff, he served as a Graduate Assistant Trainer at Louisiana State University from 2015-17. While at LSU, Carter worked primarily with the men’s and women’s swimming and diving programs as well as the women’s tennis program. He also assisted with LSU football during the summer and training camps.

Sean Carter graduated from the University of Michigan in 2015 with a Bachelor’s of Science Degree in Athletic Training. He then received a Master’s of Science Degree in Kinesiology from LSU in 2017.

Carter is currently a member of the National Athletic Trainer’s Association and the National Strength and Conditioning Association.