By Helen Morris, Tissue World Editor
“We need to be careful where we sell our product,” Hoany Muljadi, the Director of Asia Pulp & Paper’s (APP) tissue division says from her office in the centre of Jakarta. “It needs to be highly profitable. We need high growth and high margins. We’re just starting out in the tissue market and it’s not an easy market to enter from outside. So for now our focus is on expanding into Hoany Muljadi, director of China and South East Asia. APP’s tissue division That’s our home market and there’s huge potential here, the tissue market is expanding very rapidly.”
Factfile: Pindo Deli 2 Located: Karawang, Java Established: 1997 Tissue machines: Andritz AG. Type of Machine: Cresent former with two layer head box. Types of Converting tissue machines: Roll : Perini Sincro7.6/0 Perini Industrial Line (Sincro 780 C ) Chan Lie (Start Stop) Perini X-3 Folded: Winkler + Dunnebier 616 Winkler + Dunnebier 619 Winkler + Dunnebier 624 Chen Rong Hobema (14H, 14 MZ1 , 14 MZ2) Chen rong M-Fold (Slitter & Log saw model)
We meet in APP’s Jakarta-based headquarters, just after a tour of one of the company’s largest mills in Indonesia, Pindo Deli 2. APP - the trade name for a group of pulp and paper manufacturing companies in Indonesia and China – is well
Packaging:
“If we want to enter this market even further we need to educate the consumer about why they need the tissue product. And we need heavy investment, which will mostly be organic. That’s our number one strategy.”
Goal Gold
Casmatic (Shrinkage System) Casmatic (PW 30) Senning (522 SE 70) Chen rong Harro Hofliger (Harro)
Factfile: Pindo Deli 3 Located: Perawang, Sumatra Established: 2008 Tissue machines: A Celli Crescent Former, Gold Sun Crescent Former Converting tissue machines:
known as one of the world’s largest integrated pulp and paper companies, and also one of the most controversial. Its relatively new tissue division has continued along an aggressive expansion path - one that has recently been ratcheted up even further after APP declared it wanted to become the world’s fourth largest tissue supplier in the next few years.
Sheet Cutter:
In Indonesia, APP has four main tissue mills, located on the islands of Java and Sumatra. In 2005, APP purchases ten tissue machines from A.Celli, four of which went to the new mill of one of its companies, Pindo Deli Pulp and Paper Mills in Perawang, Sumatra. Pindo Deli itself already has mill 1 and 2 in Karawang, West Java. Additional tissue machines at the Pindo Deli Perawang facility have since been constructed and there are now 16 tissue machines as well as several converting machines. Pindo 2 has one big tissue machine, an Andritz Crescent Former, and, about 57 converting units with a full capacity of over 8000MT.
Bauso China - Interfold
In the pulp, paper and tissue industries the company is known for its aggressive expansion plans, but it is known even more for its on-going battle with NGOs over its alleged destruction of natural forest in Indonesia. However, just over two months ago the company made a statement – unusually by the APP chairman Teguh Ganda Wijaya himself - that made the world’s media and paper industries sit up and pay TISSUE WORLD Apr / May 2013
Milltex Italy Roll: Chen Rong Taiwan – JRT/KT/HRT Chen Rong Taiwan – SRT (auto wrap) Folded: Chen Rong Taiwan – Interfold (auto wrap) Chen Rong Taiwan – M-Fold (auto wrap paper sleeve)
attention. On 5 February, APP committed to an “immediate halt” in the clearing of all natural forest across its entire supply chain in Indonesia. Its Forest Conservation Policy includes: the suspension of natural forest clearance which applies to all suppliers; protection of all forests including those on peatland; High Carbon Stock (HCS) assessments to be implemented; adoption of international best practice for rights of indigenous peoples and local communities, as well as independent monitoring by NGOs. The question, as far as the industry is concerned, is how that statement will translate into practice? APP told TW that its tissue customers can “feel confident and secure that their products are sustainable, meet the highest standards, and do not come from natural forests”. Greenpeace has said it is happy with the statement, before telling TW that “this is a first step along a journey to make it