businessprofile Chad Seaverns (left) and Larry Davis of NFDN
IT Geeks, North Scottsdale’s National Firearms Dealer Network aims to become the Amazon of guns—by bringing Southwest creatives over to the “other side” By Jimmy Magahern
58 | Scottsdale Airpark News June 2013
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t the head of the long conference table in what’s dubbed the NFDN Strategy Room, surrounded by elegantly lit display cases of rare handguns and assorted weaponry, National Firearms Dealer Network president Larry Davis pulls up his company’s website on a laptop and displays the home page on a widescreen monitor on the opposite wall. “Let’s pretend that you’re walking into a mall,” he begins, focusing on the arresting splash page image his graphic artists have created. The photo-realistic illustration depicts the sprawling interior of a two-level shopping mall—almost definitely late-1980s Metro Center, circa Bill & Ted’s Excellent Adventure—only all the store signs look like logos from the pages of an NRA magazine.