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BANKERS ARE BELIEVERS The banks that do very well do so because they believe in what they are doing and that social media will make a difference. “As bankers, I am sure you can agree that we are intrigued by the potential that social media could have on managing reputation, improving marketing effectiveness, and increasing sales. Social media provides a costeffective method for ‘spreading the word.’ For seasoned bankers such as ourselves, the challenge with social media is not ‘does it work.’ It is accepting the fact that it does,” said Debra Cannariato, vice president of marketing and sales manager at Boiling Springs Savings Bank. First and foremost, if management does not believe that investing in social media will garner any real results, they will not achieve any real results. If management believes it will provide results, then it will. Imagine your 12 year-old kid trying out for baseball and he hates it – and you saying, “Come on Jimmy, hit it out of the park.” If he says “I can’t, Mom, I just can’t,” what are his chances of making it onto the varsity team? Bankers that believe in investing in social media have achieved and garnered terrific results. The ability to build an effective social media presence and strategy lies in two very important and distinct facts: you must have a powerful strategy and the logistics to execute that strategy. If building a social media presence is not part of the strategic plan, or even on the strategic radar of a bank’s senior management, then no marketing department in the world will be able to gather the resources to build a social media presence that could make any difference at all. Often, members of senior management are not believers in social media. This thought is 90 percent of the issue that banks face in social media today. However, they cannot be blamed because no one else has proved them wrong – yet.
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Atlantic Technology Systems delivers exceptional quality, price and performance; coupled with an unmatched level of expertise and support which continues as a true partnership with our clients through the entire information technology lifecycle. You benefit from:
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Our project management driven approach Our deep multi-faceted expertise Our customer service and support model Our professionalism and accountability Our tailored solutions which scale and adjust as your needs demand and your business grows
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SAFETiNET™ is your solution delivering expertise in regulatory compliance. Since 2001, all federally insured financial institutions must demonstrate compliance with the Gramm-Leach-Bliley Act (GLBA) Data Protection provisions. GLBA requires financial institutions to provide administrative, technical and physical safeguards for customer records and information. Integral to these regulations is the requirement for Information and Data Security controls.
BANKING IS BORING; BANKS ARE NOT I am going out on a limb here to state a fact: banking products might not be the most exciting products in the world, but that doesn’t mean that your bank’s social media needs to mirror your products. The good news is that
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Summer 2014 New Jersey Banker
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