Social Media Influencer Marian Betancourt shares social media tips to Kean students

By Adaora Nnakwe

Social media marketing is becoming one of the most powerful tools for businesses and institutions and social media influencer Marian Betancourt, believes that it is important to use social media as a tool to build your brand as an individual.

Kean Association of Marketing hosted the Power of Social Media featuring Betancourt in the Greek Lounge to discuss insight and tips of utilizing social media. As a Kean alumni, she is a well-known fashion influencer and content creator on Instagram.

Betancourt advises students to take a course in internet marketing and promote themselves online. She says social media is more than just posting videos, scrolling through pictures, and liking posts. It’s a source filled with major opportunities to make extra money.

“If you are passionate about sports, start posting about sports,” Betancourt said.

Students should market what they're passionate about and focus on that to build a following. Betancourt says that it’s normal to feel discouraged in the beginning, but followers will come in time through posting consistently everyday and interacting with followers.

“It’s not about the numbers, it’s about your content and how you present yourself,” Betancourt said.

She encourages students to be original, persistent, and create quality content with every post. Students can utilize social media platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn in a marketable way for major brands to reach out for paid opportunities.

Betancourt adds that engagement is also important to keep the algorithm going to hit more user accounts.

“Be interactive with users who like and comment on the content you post,” Betancourt said.

Brand companies look for people who can represent their company in a positive and authentic way, which means that it’s important to be mindful and strategic about what to post and share on social media accounts.

“Put yourself out there in a way that you want to be perceived,” Betancourt said. “Choose the platform that aligns to your audience.”

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