Cinema in Belarus

The cinema project goes above and beyond to establish itself as an entertainment space as it promises to redefine the cinema experience. Equipped with top-notch solutions, this property is on its way to win the hearts of the residents. Bagging extensive experience as one of the biggest players in the market, their newest project sets a new benchmark for entertainment spaces in Belarus.

Mooon by the cinema chain Silver Screen at the Palazzo Mall is the latest opening by the brand wherein they have put in practice a lot of new features that help realise the grand idea of the brand. The brand competes not only with other cinemas but for the leisure time of the audience. With extensive experience as one of the biggest players in the market, their newest project sets a new benchmark for entertainment spaces in Belarus. Backed by the vision of the founder Aleksei Malaichuk.

Mooon at Palazzo sets itself apart from its contemporaries with its remarkable and unique lighting and sound solutions. It boasts a large staircase in the common area and has dedicated spaces for live events. The cinema is soon to become a hub for the little moviegoers as it is equipped with the first ever Kid's Hall in Belarus. As it aims to redefine the moviegoing experience, the cinema hall is fitted out with beds in partnership with a leading mattress manufacturer. The Mooon+ hall serves as a space for alternative content such as theatre screenings, non-Hollywood films and live sports. The halls differ from each other in terms of design, seating as well as screen technology.

The technical features of the cinema have been integrated by their preferred partner, CinemaNext. With years of experience and knowledge of the latest technologies, the CinemaNext team have made it possible to achieve technical superiority with this project and among cinemas in Minsk. The latest and most modern technologies in the industry have been installed and equipped at this facility. High-quality visuals are provided by bright 4K projectors with a contrast ratio up to 8000:1. It supports all available formats like 3D, HFR and HDR. Thanks to the speakers of the wellknown Ukrainian manufacturer MAGCINMEAS, the sound in the cinema theatre meets the highest quality standards. Perfect image uniformity, deep colours and a bright picture are made possible with the screens of the latest generation Prism series by the industry leader Galalite.

The concession at Mooon provides its patrons a lot of in-house solutions including a self-service cinema bar, popcorn with their own import of corn seeds and a dine-in experience as well.

"As a company we are growing in both domestic and international markets. We have three more cinemas in the pipeline, with the first one in UAE due to open in 2023. This is a new market for us and we are very excited to expand there. We position ourselves as a cinema space with different entertainment modules and we are confident that this new category will flourish globally," added the team at Mooon.

With their partners from Maverick Cinema Software, Mooon has developed a unique, vertically integrated IT solution, which allows them to run the business in the most effective way.

Catering to the visitors at Palazzo mall, the audience matches the company's consumer profile. With more than 300,000 loyalty program members, the average age of the consumer is 30 years with higher-than-average income. The dominant language for movies is Russian as the cinema caters to the majority audience. It screens a diverse selection of movies from all over the world including Turkish and Indian films. The cinema project has been appreciated by the audience as it is the first IMAX in Belarus. During the pandemic, the cinema brand launched a drive-in cinema on the top level of

Palazzo car park which facilitated in navigating the pandemic crisis. The newest Mooon at Palazzo illustrates the brand's mission to re-invent cinemas as an entertainment space.