IMPACT.
The word itself is almost onomatopoeia. When you say it, you can feel it with that collision of “c” and “t” together. If you say it over and over it is like hitting a punching bag. You can feel the word. Impact. Impact. Impact. It is also a word that conjures up so many applications. Physical, chemical, spiritual, technological, emotional, financial: each descriptor changes the nature or the experience, but the core definition remains basically the same. Impact: 1. The striking of one body against another; collision. 2. The force or impetus transmitted by a collision. 3. The effect or impression of one thing on another. 4. The power of making a strong, immediate impression. What does it mean in the Potsdam context? We scratched the surface a bit and found a few examples that we will share. But our research revealed that it would take volumes to capture the impact that Potsdam has had on the lives of so many and the impact that they have had in return on the College.
w w w. p o t s d a m . e d u /p e o p l e
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