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Contents
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FEATURES
11 THE RADIO AWARDS – ALL
THE WINNERS
Celebrating the voices that keep South Africa listening.
34 AN AD GIANT AWAKENS
The public broadcaster got a new head of sales in May 2020. The straight-talking Reginald Nxumalo tells GLENDA NEViLL how the SABC has changed its way of doing advertising business.
39 TAKING PODCASTS SERIOUSLY
Some 2.5 million people listen to podcasts in South Africa. Brands ignore them at their peril, says LWANDiLE QOKWENi.
41 MAKING LEMONADE
He delivers one of South Africa’s most popular podcasts. But MacG found himself in hot water after an insensitive broadcast. He tells GLENDA NEViLL how he turned lemons into lemonade.
44 AUDIO INNOVATION
Audio technology is helping radio stations connect even more with audiences. But some broadcasters are still resistant, writes JONATHAN LUMLEY.
46 STAYING IN THE MEDIA MIX
Audio strategy, says JOHN WALLS, is essential to keep audiences listening and advertisers buying in. But the cost of radio advertising needs to be addressed.
51 TALKING TALENT
Are South African broadcasters doing enough to bring fresh new talent into the fold? TiM ZUNCKEL takes a deep look into the issues.
57 OUR COLLECTIVE GRIEF
We’re all feeling the pain of a country struck by a global pandemic, coupled with ongoing local crises, writes LEBO MADiBA.
44
60 THE IMPACT OF BEING LOCKED AWAY
BrandMapp has issued the findings of its survey into media consumption. BRANDON DE KOCK analyses the trends.
62 THE CONNECTED COMMUNICATORS
Media agency leaders share with GLENDA NEViLL the strategies they employed to stay connected to clients and staff in a virtual world.
REGULARS
04 Ed’s note: On the record
06 Contents
07 Who are You? I am Mpho Mtembu
67 The Hotseat with Stephen
Werner, Kfm station manager
COVER
Winners of the Afternoon Drive Show, The Scenic Drive with Rian, are from left Philicity Reeken, Rian van Heerden and Joe Mann.
