SUMMARY OF EFFORTS (Continued)

ESTIMATED ECONOMIC IMPACT

$1,207,709 Total Business Sales

$14,832 Total Local Tax Collections

Source: Destinations International Economic Impact Calculator

Stockton Flavor Fest was hosted May 19–21, 2023, at the Weber Point Events Center in Downtown Stockton. The three-day festival was a celebration of the food, music, and cultures that make up the diverse communities in Stockton, California, which has been called one of the most diverse cities in America (US News, 2020). In partnership with the City of Stockton and with the help of local nonprofits, organizations, artists, and creatives, Stockton Flavor Fest created a sense of pride and excitement for our community.

Attendance Volunteer Program

Friday 3,400

20% GROWTH from 2022's attendance

5,700 Saturday 5,400

14,500 Total Attendees

675 Volunteers

2,700+ Volunteer Hours

$29,179.89 Funds Raised for Non-Profits

Source: Placer.ai

We put much effort into creating the best second year we could, and that meant spending a lot of effort evaluating year one and making result-driven changes. One big change was the addition of a third day, Friday, to the festival. This meant more opportunity for our community to experience the festival, create more openness for groups and families, and more exposure for our vendors, artists, and community partners. We also added new programs, like the $2 Taste the Flavor samples, added new sponsors, including San Joaquin RTD, Tia Linda’s Margarita, and the Stockton Kings, and welcomed more vendors and artists than ever before.

We want to thank all the people who made this festival a reality, especially our 675 volunteers. This event is truly a labor of love, and we could not do it without all the communities' support!

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