apex experience
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APEX Insights Survey: How Do Passengers Spend Their Time? 2014 marked the launch of the APEX State of the Air Passenger Experience Program, an initiative which periodically surveys flyers to gain valuable insights into passenger wants, preferences and behaviors.
When passengers board a flight, whether it be short-haul or long-haul, they often have an idea of how they plan to spend their time onboard. Airlines offer several options to keep passengers entertained including movies, music, in-flight magazines, games and now, with the increasing availability of in-flight Wi-Fi, passengers have the option to do even more with their personal electronic devices. But just how much time do passengers dedicate to the specific in-flight activities that airlines are heavily investing in? These types of questions are important to monitor
so that the money invested in costly in-flight entertainment (IFE) initiatives measures up to passengers’ expectations. Although “sleeping” was the activity surveyed passengers spent the majority of their time doing (16 percent), “watching provided in-flight movies or television” came in at a close second, with passengers spending 15 percent of their time with the airline embedded IFE system and seven percent with the in-flight magazine. Even newer IFE options such as airline-provided gaming scored a surprising four percent. “Despite the distractions found
in the cabin, a huge element of the in-flight experience is that of waiting, so there’s plenty of room for interactive games at cruising altitude,” said Jordan Yerman in his article “Time to Play” in our recent Journey issue. In fact, 57 percent of all airline passengers said they engaged in in-flight gaming in the last three months.
Read more about how passengers spend their time in-flight at > APEX.AERO/ACTIVITY
In Memoriam Gary Edwards Vanyek Born July 30, 1953 to Elmer Vanyek and Edith Kubany. Gary graduated from Wheeling High School, Class of 1971, then from Electrical Engineering at Purdue University in Indiana in 1975. He was hired at Hughes Aircraft
Airline Passenger Experience Association
(now Rockwell Collins) in 1988, and then went on to work for Thales Avionics in 2004. At Thales, Gary was a key member of the technical staff and a highly visible contributor to the IFEC organization in his role as Design Authority and Systems Expert.
Gary died on July 5, 2014 of a heart attack while bike-riding in Point Loma, San Diego. He will always be remembered as a very kind, giving person who loved in-flight entertainment.
december 2014 - january 2015
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