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OFFICIAL RACE PROGRAM
2014 ASICS LA MARATHON
MARCH 9, 2014
All for the Cause Over 90 charities team up with the ASICS LA Marathon O ver 90 charities will field teams on March 9th in the ASICS LA Marathon in order to raise awareness and money to cure diseases, provide relief and generally improve the quality of life for people as near as Los Angeles and as far away as Kenya. This continues a tradition for the marathon’s organizers — the race has helped nonprofits raise $20 million since its inception in 1986. They hope to expand that considerably this year with a goal of $4 million, said Rachel Sanchez, manager of charity partnerships for the ASICS LA Marathon.
“Part of the core values of the ASICS LA Marathon is to improve the community through social responsibility,” Sanchez said. “It is important to us. We can help a charity by lending name recognition, support and tools, and they can use those things to raise money.” Large events like marathons can be an asset to nonprofits, which stand to benefit from the attention that their teams garner, said Jennifer Chandler, vice president and director of network support and knowledge sharing with the National Council of Nonprofits. “From personal experience,
driving on Saturday and seeing people walking on the sidewalk all with a blue T-shirt ... now I’m thinking, ‘Oh wow.’ I’m more in tune with the name and the brand. I may still not know what the mission is, but it might pique my interest next time I run across it,” Chandler said. That would be huge for Angel City Pit Bulls, a first-time charity with the ASICS LA Marathon, said Robin Purcell, chief operations officer with the group, which strives to promote a positive image of its namesake pooch and is part of a
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