MarPoll

Marketing choices

We recently sponsored the Marketing in Maritime conference during which many polls were set for delegates. Key takeaways below

Today, which of the following is your highest marketing priority? Which event type do you feel will give you the overall best return on your investments?

Grow sales by product and service promotions (grow leads) 36% Establish thought leadership 14% Increase brand awareness 21% Improve understanding of marketing attribution (ROI and performance) 29% Trade exhibition 27% Conference (with chosen topic of focus) 27% Online events 9% Your own event (on or offline) 36%

Marketing plans often get rejected by the board of management mainly because:

They are not marketers; we should reduce the jargon and simplify our internal pitch 35% They focus too much on ROI and do not understand the importance of basic brand awareness or the needed approach for product/service promotion 53% They do not understand marketing and never will 12%

The market appears saturated by emerging digital event platform alternatives. How do you feel about this?

They will never replace face-to-face events 9% A new balance of face-to-face and digital will exist 66% Digital will evolve and continue to be widely used as they are more convenient and cost effective 23% Digital engagement will jump during the pandemic, then reduce back to where it was a year ago 3% The most important factor to ensure your digital content stands out from the start is:

The message 62% The branding 8% The chosen asset type (video/ graphic etc) 23% The platform 7%

LinkedIn 100% Twitter 0% Facebook 0% Instagram 0%

For our company the best social platform for marketing is: