AARON MURRAY

The University of Georgia football star starts

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G-Day tailgate with over 800 fans in attendance. “We’re creating a community centered around fan engagement where the players can open up to hosts like Josh Dobbs, myself or Derek Johnson, among others,” Murray says. “Now players are driving the content. They can get compensated where they couldn’t before.”

Beyond fan engagement and finding new revenue streams, The

Lauren Finney Harden

Player’s Lounge is helping athletes prepare themselves for media in the post-collegiate world. “A college career is short, and if you make it to the NFL, the average time spent there is three years. The connections you make in college can get you your next job once you hang up the cleats,” Murray says. The Player’s Lounge helps with administrative duties, pre-production, post-production, social media, editing and more, putting players, not traditional media companies, in control. “All they need to worry about is showing up and being themselves so we can provide great content for the fans.”

The Player’s Lounge will be onboarding more schools’ football programs in the fall. Murray has a full plate with a wife and two children as well, but he’s focused on taking his experiences from his post-collegiate career and helping other athletes take ownership of their public images in an authentic and financially smart way. n theplayerslounge.io • @aaronmurray11