Innovative Policies for cities regeneration: Hamburg

BEE-ING WILHELMSBURG locally embedded economy

CICU SIMONE DONELSON MAYA PIOCHON CHARLOTTE STEURI BETTINA

IBA

Harbour/Industrial

City/Tertiary

Land/Agriculture

ANALYSIS

locally embedded economy | agriculture | bees

IMPORTANCE OF LOCALLY EMBEDDED ECONOMY IBA & LOCALLY EMBEDDED ECONOMY IBA & AGRICULTURE? THE POTENTIAL FOR BEES IN THE LOCALLY EMBEDDED AGRICULTURAL ECONOMY

ECONOMY

• Bakery Johanna • Veringhöfe Arts & Creative Centre • Textile Operations Centre • World Commercial Park • Local Economy Training & Qualification Centre • Money Grows on Trees • Parkwerk gGmbH • Made on Veddel • Art Creates Work • Hamburg Art Plattform • Cultural Diversity Projects

EDUCATION

• House of Projects • University of Neighbourhoods • Gateaway to the World Education Centre • Centre of Language and Exercise • Island Academy • Forest House • MEDIA DOCK • Education Centre „Stübenhofer Weg“ • Rotenhäuser Field

4 IBA PROJECTS evaluation

PARKWERK gGMBH CONSPIRATIVE KITCHEN CONCERTS JOHANNA BAKERY MONEY GROWS ON TREES

4 IBA PROJECTS questionary

MAIN OBJECTIVES OF THE PROJECT DURATION OF THE PROJECT LOCATION INVOLVED COLLABORATORS FINANCIAL ASPECTS OUTCOME RELATION TO AGRICULTURE RELATION TO “BEE-ING WILHELMSBURG “ PROJECT RELATIONSHIP TO THE LEGACY OF THE IBA

PARKWERK gGMBH evaluation

RELATION TO AGRICULTURE

The project does not relate to agriculture in its pure form, but to gardening and landscaping. The “Parkwerk gGmbH” is a project with a pioneering role - locals would have been integrated in maintaining a public space. The maintenance of the park - be it cutting the lawn, cleaning the ponds or arranging flowers - would have offered a lot of outdoor activities.

RELATION TO „BEE-PROJECT“

Although the project is not (yet) implemented, there are several components we would like to incorporate in the “Bee-Ing Wilhelmsburg” project. The involvement of locals in a longterm employment scheme seems like a great opportunity to do something against the high unemployment rate on the island. All kinds of locals would be welcomed in the project - youngsters as well as disabled residents. Also children would be invited to be a part of the project, namely by the educational trainings. This focus on embedding locals in a local project seems promising and helps residents to become entrenched with their immediate surroundings.We would like to incorporate the design of the planter boxes.

The surrounding step is perfect for children, to get closer to the plants & detect details.

RELATIONSHIP TO THE LEGACY OF THE IBA

The project started out well and tried to included the locals into the maintenance of a public space. Unfortunately the project has not (yet) been developped further. Concrete information is not available.

CONSPIRATIONAL KITCHEN CONCERTS evaluation

RELATION TO AGRICULTURE

This project was analyzed because of its connection to food. Of the numerous events, one event hosted Gereon Krebber and “Das Gemüseorchester” (The Vegetable Orchestra). The “orchestra” used the vegetables themselves to make music, which was accompanied by vegetable soup. However, no further relationship with agriculture or agricultural products was found.

RELATION TO „BEE-PROJECT“

This project served as art, entertainment, and publicity for the IBA. There was no connection to the agricultural tradition of the island. However, it emphasizes the importance of the kitchen as a place for discussion and as a way to bring people together. The project also offers an example of innovative art/entertainment, which garners the interest of the creative class and serves as publicity for the IBA. Perhaps an event such as this could serve as a kick-off to the Beekeeping project.

RELATIONSHIP TO THE LEGACY OF THE IBA

Regarding the architectural/physical dimension, the IBA did not contribute to the creation of a new space for these events. Instead, it used an existing and multifunctional space, operating as both a home and an event space. The space was also given a “make-over” by an artist for each event. Regarding the socio-economic dimension, the project seems to attract the creative middle class and regarding the organizational dimension, the project was meant to be temporal as no plans were made beyond its three year duration.

JOHANNA BAKERY evaluation

RELATION TO AGRICULTURE

The windmill Johanna is a landmark for the 200 year long baking tradition on the island. It was established in 1875 and since 1941 it is a registered cultural monument. The windmill represents substantial heritage for the island, which was shaped by agricultural activities. The refurbishing of the mill and the construction of the new baking house helped to revitalise the landmark for agricultural activities.

RELATION TO „BEE-PROJECT“

First of all, we would like to incorporate a close relation with the windmill Johanna. The produced honey could be sold at baking days and the baked goods could use the honey as an ingredient. Next to the windmill we would like to build an information kiosk, which explains the whole „Bee-Ing Wilhelmsburg“ project.

We like the fact, that the project is supported by locals. Several associations support the project and keep it running. It is a firmly established element of Wilhelmsburg.

RELATIONSHIP TO THE LEGACY OF THE IBA

The idea and concept for revitalising the windmill Johanna has been a long process. The organisational committee needed more than 10 years, to get all the necessary approvals. It seems, that the windmill is frequently used. This is mainly based on the fact, that the whole project is strongly supported by several associations, such as the country women or the low German group. However, thanks to the fincancial support by the IBA and others, the project could be implemented and is now running on its own.

MONEY GROWS ON TREES evaluation

RELATION TO AGRICULTURE

The project definitely relates to agriculture. It manages the productivity of the landscape, the use of available - but not harvested - resources (apples) in private gardens and public spaces in Hamburg.

RELATION TO „BEE-PROJECT“

The “Money grows on Trees-Project” seems to very successful in combining various elements: taking advantage of naturally available resources - the apples - and the integrating of marginalised groups. With the addition of a second bussiness activity, they extend their circle of customers and might get more apples to harvest.

We definitely like the fact, that they use of a variety of apples, which are native to the region. Like this, old strains do not vanish but stay an important element of our surroundins. Furthermore, 100% of the proceeds reflow into the company and is used to pay the employees wages.

RELATIONSHIP TO THE LEGACY OF THE IBA

The “Money grows on Trees-Project” was already implemented before the IBA became part of the collaborators.

The financial support surely helped to project get establish and to get some publicity. Although the IBA finished some month ago, the project is still successfully running.

BALLARD BEE COMPANY evaluation

SERVICES

1 | Hosting: Clients have a space, but not the time or knowledge to care for bees so they pay to have the business set up and install bees on their property. The business maintains the hive throughout the year. Fee: 89 Euros/month ($120/month). Residents are provided with two 3.5 dl jars of honey and a newsletter each month.

2 | Consultations: Offered when clients want to learn how to maintain their own hives, need help or have questions regarding bee hive maintenance. Fee: 63 Euros and 30 for each additional hour ($85/hr and $40/hr after 1 hour).

3 | Speaking: Owner presents at speaking engagements.

4 | Classes: 26 Euros per person ($35) for a 2 hour workshop/class.

REVENUE

20% from hive hosting 40% from honey sales 35% from equipment sales 5% from teaching (growing sector, due to recent implementation)

BEE-ING WILHELMSBURG main objectives

SUPPORTING LOCALLY EMBEDDED ECONOMY MAKING USE, OF WHAT IS ALREADY THERE JOB OPPORTUNITIES WITH VARIOUS TYPES OF DEMAND PROFILES POSSIBLITY TO INTEGRATE IMMIGRANT‘S KNOWLEDGE CONNECT RESIDENTS WITH THEIR SURROUNDIINGS - CHILDREN TO ADULTS ENRICH FLORA & FAUNA

OFFERED PRODUCTS short overview

BEE BOXES PLANTER BOXES BEE FRIENDLY SEED PACKETS POLLINATOR HOTELS HONEY

OFFERED PRODUCTS bee friendly seed packets

Backyard

Balcony

Pollinator Seed Buffet

Dyke

Pollinator Seed Buffet

Forest

Pollinator Seed Buffet

Water Channels

Pollinator Seed Buffet

Pollinator Seed Buffet

“Anywhere Here” Pollinator Seed Buffet

OFFERED PRODUCTS planter box

OFFERED PRODUCTS

example of a “all season bee friendly backyard seed packet“ Christmas Rose

(Helleborus Niger)

Yellow Ironweed

(Verbesina Alternifolia)

Oregano

(Origanum Vulgare)

Common Thyme (Thymus Vulgaris)

Winter Heather

December

November

October

September

August

July

June

May

April

March

February

January

(Erica Carnea)

OFFERED PRODUCTS pollinator hotels

TIMELINE & CREW ACTIVITIES labour activities throughout the year

4 CREWS VARIOUS TYPES OF LABOUR ACTIVITY EMPLOYMENT TRHOUGHOUT THE YEAR

BEE CREW WOOD CREW GARDEN CREW BUSINESS | SELLING

BEE CREW BEE HOSTING

BEE MAINTENANCE

private spaces private gardens allotment gardens rooftops of appartment blocks

feeding bees harvesting honey winterizing bees

public spaces parks rooftops of public departments rooftops of public universities company spaces open spaces around buildings rooftops of companies or workshops

SPEAKING ENGAGEMENT festivities conferences ...

MAINTENANCE OF INFO-KIOSK refilling brochures cleaning ...

CLASSES & WORKSHOPS BEE CONSULTATION private collaborators public collaborators company collaborators

children schools vacation programme adults

WOOD CREW FABRICATION

CLASSES & WORKSHOPS

bee boxes pollinator hotels DIY-kit for pollinator hotels planter boxes honey spoons

children schools vacation programme adults

GARDEN CREW POLLINATOR SEED BUFFET compose seed mixes backyard balcony dyke forest water channels

“anywhere here”

MAINTENANCE OF POLLINATOR GARDENS planting watering chopping back winterizing

BUSINESS | SELLING HONEY farmer’s markets on the island local stores hotel boutique

SECONDARY PRODUCTS farmer’s markets on the island local stores hotel boutique

MERCHANDISING PRODUCTS local stores hotel boutique (Wälderhaus, ...) bakery Johanna

BEEKEEPING EQUIPMENT bee box planter box pollinator hotels

DECEMBER

NOVEMBER

OCTIBER

SEPTEMBER

AUGUST

JULY

JUNE

MAY

APRIL

MARCH

FEBRUARY

JANUARY

bee-hive maintenance

selling products

wood crew

honey harvesters

classes & workshops

garden crew

EFFECTS ON LANDSCAPE section | east - west

A

A’

es

EFFECTS ON LANDSCAPE some examples

Iga Park

Elbe River Industry Harbour

Garden Houses Highway

Windmill Train

Single family houses

west | A

High rise buildings

Agricoltural Field Highway

Farms

Dyke Elbe River

east | A‘

High rise

es

EFFECTS ON LANDSCAPE some examples

Iga Park

Elbe River Industry Harbour

Garden Houses Highway

Windmill Train

Single family houses

west | A

High rise buildings

Agricoltural Field Highway

Farms

Dyke Elbe River

east | A‘

High rise

EFFECTS ON LANDSCAPE johanna bakery

information kiosk

planter boxes

EFFECTS ON LANDSCAPE appartment blocks

rooftop hive seed buffet

planter boxes

EFFECTS ON LANDSCAPE appartment blocks

seed buffet

EFFECTS ON LANDSCAPE allotment gardens

planter boxes seed buffet

bee hosting & insect hotel

INFORMATION KIOSK relation to johanna bakery

Bee-Ing Wilhelmsburg

LOCALLY EMBEDDED ECONOMY sociogram

SYNERGIES INVOLVED ACTORS

SOCIOGRAM

Turists

Isolated people

Disabled people Unemployed people

Senior citizen

Children Parents

Owners students

SOCIETY

SOCIOGRAM

Turists

Isolated people

Disabled people Unemployed people

Dyke managment Deichwacht Hamburg

Senior citizen Schools

IBA organization

Children Parents

Local government District of Hamburg-Mittle

Owners students

SAGA-GWG Social houses company

SOCIETY University of Hafencity

Employment agency B端r f端r lokale wirtschaft

PUBLIC SECTOR

SOCIOGRAM

Shops of local products

Turists Tourism operators

Isolated people

Disabled people

Market sellers Farmers

Unemployed people

Schools

Hamburg-Harburg employment Agencies

IBA organization

Children Parents

Local government District of Hamburg-Mittle

Owners

Timber factory (wood)

Dyke managment Deichwacht Hamburg

Senior citizen

students

SAGA-GWG Social houses company

SOCIETY

PRIVATE SECTOR

Park mantenance company

University of Hafencity

Employment agency B端r f端r lokale wirtschaft

PUBLIC SECTOR

SOCIOGRAM

ASSOCIATIVE SECTOR Association Country women

Johanna Backery

Windmill association

Turists Tourism operators

Isolated people

Disabled people

Market sellers Farmers

Unemployed people

Hamburg-Harburg employment Agencies

Dyke managment Deichwacht Hamburg

Senior citizen Schools

IBA organization

Children Parents

Local government District of Hamburg-Mittle

Owners

Timber factory (wood)

NABU National Ecologist

Ecologist asAMsociation Elbe Tideauenzentrum Binthaus

Bee association Imkerverein Harburg-Wilhelmsburg und Umgerbund

Job center Team.arbed.Hamburg

Shops of local products

Freiwilliges ökologisches jahr Hamburg

students

SAGA-GWG Social houses company

SOCIETY

PRIVATE SECTOR

Park mantenance company

University of Hafencity

Employment agency Bür für lokale wirtschaft

PUBLIC SECTOR

SOCIOGRAM

ASSOCIATIVE SECTOR Association Country women

Johanna Backery

Windmill association

Turists Tourism operators

Isolated people

Disabled people

Market sellers Farmers

Unemployed people

Hamburg-Harburg employment Agencies

Dyke managment Deichwacht Hamburg

Senior citizen Schools

IBA organization

Children Parents

Local government District of Hamburg-Mittle

Owners

Timber factory (wood)

NABU National Ecologist

Ecologist asAMsociation Elbe Tideauenzentrum Binthaus

Bee association Imkerverein Harburg-Wilhelmsburg und Umgerbund

Job center Team.arbed.Hamburg

Shops of local products

Freiwilliges ökologisches jahr Hamburg

students

SAGA-GWG Social houses company

SOCIETY

PRIVATE SECTOR

Park mantenance company

University of Hafencity

Employment agency Bür für lokale wirtschaft

PUBLIC SECTOR

OBJECTIVES & EVALUATION “bee-ing wilhelmsburg“

ECONOMIC

CULTURAL

SOCIAL

ENVIRONMENTAL

ENVIRONMENTAL

CULTURAL

SOCIAL

ECONOMIC

CONCLUSION

“bee-ing wilhelmsburg“

CREATE DIVERSE LOCAL JOBS (LOCALLY EMBEDDED ECONOMY) INCLUDING THE AGRICULTURAL ECONOMY INTEGRATING IMMIGRANT KNOWLEDGE DIVERSE COLLOBORATORS ENRICH LOCAL FLORA AND FAUNA MULTI-LAYERED APPROACH - ECONOMIC, SOCIAL, ECOLOGICAL & CULTURAL AIMS

BEE-ING WILHELMSBURG locally embedded economy

THANK YOU FOR YOUR ATTENTION