Scan Magazine | Design Profile | Kidsy
Making time for what matters Are you running late to collect your daughter at nursery? Do you wish you had more updates about her diet while away from home? Perhaps you simply fear that the nursery staff are weighed down by all the paperwork and wish there was something you could do to help them focus on what really matters: caring for your child. For all these problems, Kidsy comes to the rescue.
colades and graduated from Speed UP! Europe, a nine-month business accelerator programme. Moreover, expansion to nursing homes and pet nurseries is in the pipeline.
By Linnea Dunne | Photos: Kidsy
A product of its time, Kidsy naturally offers a social aspect as well. While the platform complies with all the highest standards in terms of data protection, parents can still communicate with each other. If you are running late, request that a parent in the same area collects your child, and then approve it when the staff makes the connection. “Initially, some people feared that we’d remove the personal touch,” Dragojlovic says. “But we’re doing the opposite. We’re taking the boring, time-consuming admin off the carers’ backs while at the same time keeping parents informed – even those keen to rush off home for some quality family time.”
“We all want more and better communication, but the infrastructure of whiteboards, phone calls and pens and papers at nurseries and other childcare settings make reporting back to parents quite time consuming,” says entrepreneur Branislav Dragojlovic, the man behind cloud-based platform Kidsy. “Plus, parents are often tired and in a rush at collection time, so those catch-ups often keep getting postponed. Whether you look at it from the carer or parent point of view, they’re just two sides of the same coin. We want to erase these problems altogether.” Kidsy takes the existing communication needs and simplifies them, while also adding some clever add-on benefits. “In20 | Issue 84 | January 2016
stead of printing a form and filling it out, you just take a note in the app. Instead of charging a camera to take a photo, grab a snap with the phone, upload immediately and tag the relevant parent,” Dragojlovic explains. “The platform also uses planned activities and geo-location to sync to your calendar and give recommendations. If your kid has a day out with nursery, Kidsy checks the weather forecast and prompts you to pack the right clothes. If your child is sick, you can report it with one click – and if Kidsy sees a pattern, the nursery will be alerted that parents need to be notified of what’s going around.” It is early days still, but Kidsy has already won numerous awards and ac-
For more information, please visit: kidsy.eu