2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:47 Page 83
Scan Magazine | Special Theme | Made in Sweden
public health. Snus has for example driven down the smoking rate among Swedish men to under ten per cent with substantial health improvements as a result,” Bracké muses. “We often refer to Nicoccino as snus 2.0 because we have improved snus further by removing tobacco while giving an even faster uptake. It also helps to explain the behavior of our product as most people will have their own unique story about an encounter with a Swedish person who used ‘that strange snuff under the lip.’” Revolutionising the world, step by step Nicoccino is a fairly recent addition to the world market and has already expanded far beyond the Swedish border with great success. However there are always hurdles that have to be overcome. “Regulation can be a bit of a nightmare at times,” Bracké says as we touch upon the subject of challenges in the global market. “Nicotine is still closely linked to tobacco and tobacco in return is linked to large tobacco companies, which most people associate with something bad. Admittedly nicotine is a stimulant for sure but not the devil it is often portrayed as. Unfortunately, better alternatives than cigarettes are being put under same or even worse regulations, despite having the potential to vastly improve public health,” Bracké ex-
plains. “However the attitude and openness towards nicotine alternatives is growing fast and behavior can be changed over time, as snus proved in Sweden and Norway.” A reliable and effective alternative With the goal to provide a reliable and effective alternative to smoking and vaping to people world-wide, Nicoccino hopes to give people the freedom to enjoy their nicotine anytime whilst making a big impact on global health. “We offer people a choice that’s not restricted in terms of where or when to use it,” Bracké says proudly. “Nicoccino has a drastically reduced risk factor, yet delivers exactly what the smoker needs – an instant relief and effects that last for a long time.” Already a success in Scandinavia, Nicoccino is available in the UK through independent pharmacies, selected casinos as well as bars and restaurants. Future ex-
pansion plans also include distributions and sales in Germany and other selected markets. However, the product is already available to global customers via purenicoccino.com, ensuring that no matter where you are in the world, a safe and effective alternative to cigarettes is easy to come by. Merely one year after the launch, Nicoccino is sporting 40,000 satisfied consumers and the global interest is nothing short of massive. “In short it has been an incredible first year,” says Bracké. “Yet, we’ve only just begun establishing Nicoccino and our platform as a key player in the emerging market of alternative nicotine delivery systems.”
For more information, please visit: www.purenicoccino.com
Michel Bracké, CEO
Issue 78 | July 2015 | 83