2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:47 Page 81
Scan Magazine | Special Theme | Made in Sweden
Fabulous fashion for feet everywhere Footwear is always in fashion, no matter what season or popular trends. Regardless of personal style, shoes work as a common denominator, uniting even the most hardcore fashionistas with people who are looking for comfort and sustainability. Convinced that you shouldn’t have to choose between comfort, design or a conscious production, Swedish Ten Points make shoes suitable to every season, mood or preference. By Astrid Eriksson | Photos: Ten Points
Swedish style, clean and simple designs and toned down impeccable fashion, is the heart that keeps the beat at Ten Points. From the first ever collection carrying their logo in 1985, the focus has not shifted the slightest. “Every shoe from us is handmade in Europe from European leather,” says Magnus Palmér of Ten Points. ”Our line of shoes made from vegetable tanned leather is very important and we tan it with chestnut oil, which adds on to our sustainable vision and production methods. We believe in a fair business practice and that you’re supposed to feel great wearing our shoes, in addition to looking great of course,” he adds with a laugh. Available in 14 countries, Ten Points are expanding at a quick pace in an everchanging market where demands are high
world; something we think is great,” says Palmér excitedly. “By informing the customer of our sustainable way of thinking in terms of production, we hope to be able to help people start making more well-informed choices as a result,” he adds, proving that Ten Points is indeed on point in every single way.
and ruthless. As the familiar saying goes; 'you’re either in, or out'. “We call ourselves a Scandinavian lifestyle brand,” Palmér explains. “The simplicity that Scandinavian style and fashion is known for is our number one source of inspiration. We are naturally adherent to current trends on the global market as well, but we always let our shoes and their Scandinavian origin speak for itself.” Browsing for a pair of shoes from Ten Points is an experience of Swedish vibe and elegance. The presentations are sleek and clean, the displays impeccable and information of the production process is to be found in order to encourage a conscious choice in every way possible. “Today, people are getting more and more interested in what they are buying and how their consumption is affecting the
For more information, please visit: www.tenpoints.se
Issue 78 | July 2015 | 81