Scan Magazine | Issue 78 | July 2015

Page 79

2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:47 Page 79

Scan Magazine | Special Theme | Made in Sweden

From gloomy to bright in a heartbeat HappySweeds has set a new standard when it comes to umbrellas. In Sweden, we regard rain as a necessary evil. But, due to HappySweeds, wet weather is no reason for you to look (or feel) gloomy. HappySweeds produce high-quality umbrellas that reflect your personality and make your rainy day shine bright. By Astrid Eriksson | Photos: HappySweeds

A couple of kids were throwing paper planes from Brooklyn Bridge over the East River in New York when it suddenly started to pour down with rain. One of the kids unfolded a paper plane and used it for shelter. The "happening" inspired HappySweeds’ first design which was given the name Brooklyn Bridge. The driving force behind HappySweeds is not only to deliver a top-class stylish accessory that protects you from the rain. “We strive to create something that will brighten up people’s rainy days, therefore the products need to be neat, smart and classy in addition to being highly functional,” explains Rodney Lacey, cofounder of HappySweeds. “We focus on the experience that people can have rather than just delivering a product. The design has to be excellent and the qual-

ity has to be the best there is. But it should also have a ‘feel good’ factor to it.” And with a HappySweeds umbrella, it’s certainly hard not to feel great. HappySweeds launched its first collection in the autumn of 2014 and the response has been overwhelming. “We draw inspiration from everything. It can be the colour of the sky to the rivers of Paris,” Lacey explains. “It has to bring out a good vibe in people. If it does, we know we’re on the right track!” With two collections a year, HappySweeds makes your rainy day shine bright. The fashionable and classy umbrellas are designed to fit various lifestyles. Even HappySweeds’ classic black umbrellas have an element of surprise. Using it is a joy and makes you

stand out from the crowd. Buy one and you’ll know why! Currently, not even a year after the launch of the first collection, HappySweeds can be found in over 120 Scandinavian retailers as well as in high-class stores such as Colette in Paris. “We have filled a gap in the market and offer umbrellas with high-quality, fashion and class,” says Lacey proudly. “We make everyone shine bright with HappySweeds, even when the rain is pouring down.”

For more information, please visit: www.happysweeds.com

Issue 78 | July 2015 | 79


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.