2_Q9_ScanMag_78_July_2015_Text_JOE _Scan Magazine 1 07/07/2015 15:46 Page 19
Scan Magazine | Design | Madam Stoltz
rustic feel, produced from natural materials such as wood, feathers, cone and paper,” says Pernille. Despite loving the Indian heat and the summers on her native island Bornholm, she still longs for the homeliness of wintertime. “Candlelight, an open fire, and the first snow… I just love it, especially the idea of sitting under a warm blanket with a good book,” admits Pernille. The collection consists of decorative items designed to relish a cosy atmosphere, kitchen tools, pieces for the living room and, of course, Christmas. “Creating a successful autumn and winter collection is all about choosing the right colours and materials that can somehow be boiled down to something Nordic,” explains Pernille, who doesn’t see any issues with combining Indian and Nordic design. It’s a fusion that makes perfect sense, adding extra warmth and ethnicity. But Madam Stoltz’s roots are never truly forgotten. The children of New Delhi Venturing into the streets of New Delhi takes you on a journey through extremes, from luxurious five-star hotels to poverty-
stricken slums. After years of visiting the city, Pernille felt that it was time to engage her company in the local community, helping the many children that grow up with nothing. “We provide financial support for Nai Disha, a project that helps children living in the slums of New Delhi. It’s a learning centre that, apart from offering educational support, helps children grow and learn basic life skills,” explains Pernille, who visits the project at least four times a year, playing around with the children whilst helping out with daily tasks – and it doesn’t stop there. Together with Nai Disha, Madam Stoltz has developed its own fairtrade line, allowing young people at the minimum age of 18 to produce products to be sold through the Madam Stoltz sales network. The turnover goes to Nai Disha and the families they help, connecting two lands through kindness and creativity. At Madam Stoltz each product has been inspired by these cultural experiences, from India as well as Bornholm. “Whenever I return from my trips it’s a joy to return to Bornholm, allowing the impressions to settle before putting my ideas into practice,” says Pernille, who was raised on the island, and after having lived in Copenhagen, she is happy to be back. Sold in countries all over the world, Madam Stoltz’s Indian-inspired Nordic designs are on the move, and if you are lucky enough to live on Bornholm, you can even visit their flagship store.
For more information, please visit: www.madamstoltz.dk
Issue 78 | July 2015 | 19