10_ScanMag_76_May_2015_Q9_Scan Magazine 1 06/05/2015 18:19 Page 61
Scan Magazine | Special Theme | Children’s Universe
Beware, the teddy bears are coming LuckyBoySunday is all about freestyle and the two founders Camilla Ebdrup and Camilla Kørschen certainly know how to do it. With an eye for poetry and a fascination with the imperfect, they design toys and furnishings for both children and adults, but it’s in the field of teddy bear making that they really excel. Fun to play with, weird looking and perfect for decorating your living room, the creative collections by LuckyBoySunday show that teddy bears are for everyone, not just the few. By Caroline Edwards | Photos: Andreas Stennmann
“We founded LuckyBoySunday because we wanted a creative platform where everything could happen. And that’s still how we work,” says Camilla Kørschen. She founded the brand in 2007 with Camilla Ebdrup whom she met when they both attended Copenhagen School of Design and Technology. Since then, things have grown fast. Their products are sold all over the world and despite their special approach to designing toys, the idea quickly caught on. “Our toys are different to other toys as we allow them to have flaws. We value the imperfect, even melancholy. This is how the real world is and this is what we portray in our ways of making toys. Many of our teddy bears don’t even look happy, they might not smile, and they might
“When children see a teddy bear without an eye they don’t get uncomfortable like us adults, they just integrate it in their games and play around with it,” continues Kørschen. LuckyBoySunday aims to deliver a message to consumers, and children especially, saying that it’s okay not to be perfect. There is no perfect look and their toys prove that point.
miss an eye,” explains Kørschen. She firmly believes that this is something that triggers people’s imagination allowing their customers to create their own stories. "A happy plush bear is simply too bland, but add a grumpy expression or a strange feature and you are on to something." One of their latest additions to their product range is a plush teddy called Little Nulle. Inspired by her rabbit Nulle from her own childhood, Kørschen and Ebdrup have created a puzzled-looking little friend that has taken people by storm. And it’s not alone. Rumour has it that Little Nulle has friends coming very soon who look just as furry and cute. Together with their older, knitted friends they are ready to play.
For more information, please visit: www.luckyboysunday.dk
Issue 76 | May 2015 | 61