2_9_ScanMag_75_April_2015_Text_Q9_MADS_Scan Magazine 1 07/04/2015 21:37 Page 13
Scan Magazine | Design | House of Dagmar
House of Dagmar turns ten! The Swedish House of Dagmar celebrates its tenth birthday. During the past decade, House of Dagmar has become a bright star in the Scandinavian fashion scene and the praises from all over the globe are far from a few. With a birthday collection full of fashionable goodies, House of Dagmar is hotter than ever before. By Astrid Eriksson | Press photos
Dagmar was founded in 1995 by Swedish sisters Karin Söderlund, Kristina Tjäder and Sofia Wallenstam, all three with notable backgrounds within the Swedish and international world of fashion. The brand and its style aesthetics are inspired by the sisters’ late grandmother – whose name was, of course, Dagmar. Described as “unconventional and sophisticated”, their style has over the years taken the classic and discreet (yet sensational) Scandi fashion we all love and adore, to fabulous new levels.
and contemporary fashion they do so well. The Anniversary Collection “Ten Dresses” was launched this April. The re-launched favourites carry designs made of knitted lace, silk chiffon and jersey – all in new colour patterns and updated materials. The ten dresses all represent the identity and core of the brand, showing an intellectual, sexy and contemporary style. The Anniversary Collection is made in a limited and numbered edition and will be available at Dagmar’s resellers and on House of Dagmar’s webshop.
The celebration of the recently become ten-year-old is nothing short of amazing; with a lush new collection to commemorate the milestone, the three sisters have yet again given us the sensual, intellectual
Happy birthday Dagmar! For more information, please visit: www.houseofdagmar.se
Issue 75 | April 2015 | 13