2_6_ScanMag_72_Feb_2014_Text_Q9_Scan Magazine 1 04/02/2015 10:56 Page 47
Scan Magazine | Special Theme | A Taste of Sweden
Renowned Swedish chef Erik Lallerstedt
Because everyone deserves a gastronomic experience Rarely do people think about how crucial good supplements are for the quality of a meal, but at Erik’s Sauces, they know the importance of the sauce. A bad one can ruin a dinner, and a good one can make a dull steak taste divine. Luckily Erik’s Sauces are here to make sure we only experience the latter quality of the supplement. By Astrid Eriksson | Photos: Erik’s Sauces
“It all started with us asking the question why good sauces had to be self-made,” Fredrik von Essen, Founder of Erik’s Sauces says. “If you wanted a good sauce, you either needed to get it straight from the restaurant or do it yourself. The sauces you got from the supermarket – forget it.” When Erik’s Sauces was founded the market for culinary supplements was a busy one, but nowhere could you find products that matched the flavours that you could get from a skilled cook’s kitchen. Von Essen and his business partners decided to change this. Along with master-chef Erik Lallerstedt they began to make sauces that could cater to any occasion and any
kitchen. “We started by launching six sauces, and the success was instant,” von Essen says. “We became the market leaders within a year.” Dominating the national market, Erik’s Sauces are well on their way to becoming a force to be reckoned with internationally. In the UK, reseller Ocado reports topnotch consumer reviews, and numbers from other European countries prove that Scandis aren’t the only ‘saucy’ folk in the world. Eriks Sauces are indeed on a path to brilliance. Last year, Erik’s Sauces were acquired by the Norwegian Kavli Trust, owner of sev-
eral other successful food brands. “It’s expensive to run an industrial company,” says von Essen, especially one as fastpaced and fast-developing as ours. Kavli Trust will, with its solidity and genuine experience be able to take us to heights we wouldn’t be able to reach on our own, which of course is very exciting.” Bringing Swedish flavours to the rest of the world, Erik’s Sauces focuses on the true sensations of the culinary world. Nothing is more important than the tastes of their delicious sauces. “We started out as a small business and in no time at all we managed to change an entire market,” von Essen says proudly. “That’s a legacy worth holding onto.”
For more information, please visit: www.erikssaser.se
Issue 73 | February 2015 | 47