2_6_ScanMag_72_Feb_2014_Text_Q9_Scan Magazine 1 04/02/2015 10:55 Page 35
Scan Magazine | Mini Theme | Best Experiences in Sweden 2015
“In 2015 we will put extra effort into making our exhibitions more lenient to families with younger children,” says Abrahamsson. “We will have playgrounds where children can play around freely, helping parents to relax and enjoy the exhibitions without having to worry about entertaining the little ones.” In addition to this, exhibitors get to reap the benefits of a massive fair. Not only will they get to mingle and exchange trade secrets with peers in a wide range of industries, but there are also plenty of profits to be made. Stora Nolia’s nine days see a revenue of 500 million SEK. That amounts to a staggering £40 million revenue in just over a week.
Photo: Paulina Holmgren
The most important meeting place for the Scandinavian forest industry There is a huge accumulation of worldleading forest companies and associations in the Umeå region. Skogsnolia (Forest Nolia) is one of the most well-known trade fairs in the Nordic industry. “Skogsnolia is incredibly important for the forest industry,” says Abrahamsson. “All the industry giants are there and not only do companies get to show off technologies and new products, but the exhibition offers brilliant debates and speeches on the challenges surrounding the industry and how to deal with obstacles as well as how to think along the lines of sustainability and how to not exhaust the earth’s resources. All those into big-scale forestry come to visit or exhibit. It’s a great opportunity for the industry.” Not only for the heaviest of industries Nolia arranges the Gardening Exhibition once a year. Here everything having to do with gardening is dealt with in an orderly fashion. People from all over Scandinavia come to enjoy a marvellous gathering of gardening experts, professionals and passionate amateurs who all get a chance to come together and explore, create, get inspired and seek advice from more experienced people. “It’s really a fantastic place to be for anyone with a garden. Or actually, you don’t even have to have a garden. In 2015 we have a special exhibition dedicated to balconies!” This means that in addition to the usual
range of garden experts and arrangements, tips on balconies and what to do with the limited space (and how to make it), will literally flourish. It will be one of the many headlines.
Photo: Paulina Holmgren
Find your exhibition! No matter what your particular main interest, personal or professional focus may be, Nolia will have an exhibition suitable for your needs and niches. Their fairs are astonishing opportunities to rub shoulders with the industry leaders as well as bond with fellow enthusiasts, regardless of where you’re from or what you do.
For more information, please visit: www.nolia.se
Issue 73 | February 2015 | 35