2_9_ScanMag_72_Jan_2015_Text_Q10_Scan Magazine 1 09/01/2015 22:46 Page 55
Scan Magazine | Special Theme | Sweden 2015: Our Top Destinations
Umeå. Together they run Guitars – The Museum, one of the finest private electric guitar collections in the world. The brothers offer guided tours through their history-filled collection, telling tales of how the instruments came into their possession and how they connect to the history of popular culture. The museum has gained exceptional international coverage and is often cited as one of Europe’s most exciting exhibitions for music fanatics. Weaving original experiences When talking about the recent developments in Umeå, one simply cannot (and should not) forget to mention the brand new Cultural Centre, Väven (The Weave). This extraordinary Centre is made to weave various cultural expressions into one supreme meeting place for all kinds of culture vultures. There is no end to the innovative range of the original experiences waiting to be explored. For example, the first Swedish women’s history museum, created to highlight women’s roles in history in order to make structures and gender-biased agendas visible.
Väven is also suitable for conferences and business events, with the marvellous venue Black Box, which holds over 400 people and is flexible enough to cater to any event. Another unique feature of the Culture Centre is the indoor square, where culinary delights are enjoyed under a glass ceiling providing its guests with an authentic outdoor feeling. All of this and so much more is to be found within the many walls of Väven, which on its own is a unique piece of architectural innovation. One side faces the beautiful Umeälven (River Ume) and the other side looks upon the city centre where galleries and shopping opportunities compete for the visitor’s attention. This is Umeå; a place for culture, nature and academic accumulation; a city and a meeting place with a cultural life lusher than ever before situated in the beautiful and majestic nature of Northern Sweden and the Lappland region. The many restaurants are experts in knowing exactly how to best use the resources and fresh produce. If you’re interested in trying Swedish cuisine at its best, Umeå is an excellent destination. Fresh, local and deli-
Midnight? Not a problem – the sun never sets over Umeå in the summertime.
cious fish is served up next to other Swedish mouth-watering specialties such as mushroom stews, reindeer and elk. So why not experience it for yourself? The title of European Capital of Culture 2015 has been awarded to another city, but Umeå continues the legacy with impressive conviction and determination. Once a Capital of Culture – always its champion. For more information, please visit: www.visitumea.se/en
Stora Hotellet and Restaurant Gotthards both have a long history and rich traditions.
Issue 72 | January 2015 | 55