2_1_ScanMag_71_Dec_2014_Text_MADS_Scan Magazine 1 29/11/2014 12:11 Page 29
Scan Magazine | Special Theme | From Sweden with Love
Always backed by a group of manufacturers, Sachajuan use their “signature” ingredient “Ocean Silk Technology”, an algae extract, in their haircare products, which in combination with various other active ingredients assures that performance is of the highest possible quality.
the beginning, it was easy for international companies to pick up on the new, trendy Swedish brand, and Sachajuan spread quickly across the globe. Today the products are to be found in almost 30 different markets with four new, big markets to be introduced in 2015. In order to accommodate all types of shoppers the products can be found in salons as well as fine retailers.
Expanding abroad made easy
The popular shampoo used as body wash
For all start-up companies it is important to find the famous gap in the market. For Sachajuan this was Swedish department stores’ lack of luxury hair products. “At this time [2004] they were selling the same brands as any supermarket would,” Sacha ascertains.
Sacha and Juan continued to work in their salon after the haircare launch in order to stay close to their clients and understand the need of the market. Several people said that they used the shampoo as a body wash as they were so impressed with the quality. After that it didn’t take long for Sachajuan’s first body care line to launch.
so it was important that the products wouldn’t weigh the hair down.”
With a design inspired by classic pharmacy bottles, yet infused by modern and new thinking, Sachajuan became the second bestselling shampoo at Stockholm’s legendary NK (luxury department store Nordiska Kompaniet) only a few months after their launch. As the idea of expanding abroad was a considered thought from
The technology behind these products is called “Earth Silk Technology” and has been developed from a patented manufacturing process of cultivated oats called oat beta glucan. “We are very happy to say that the whole production of these products is based here in Sweden, and
that all oats used are harvested in the province Östergötland, south of Stockholm,” says Sacha. Looking forward Besides expanding into new markets, Sachajuan are also excited to introduce a couple of new products in 2015. “We are complementing our very popular Scalp Shampoo and one of the additions is Scalp Treatment. This product will help you get rid of dandruff and soothes irritated scalp. A healthy scalp is key to healthy hair, so we know this will work amongst old and new customers,” concludes Sacha.
For more information, please visit: www.sachajuan.com
FROM LEFT TO RIGHT: Sachajuan’s Protective Hair Perfume treats the hair by moisturising it, reducing static, imparting shine and adding UVProtection. The hair gets natural twists and volume with Ocean Mist leave-in formula, just like after a day on the beach with sun and great waves A real Sleeping Beauty: Over Night Hair Repair is a gel product based on pure water. It gives you care for your hair while you sleep.
Issue 71 | December 2014 | 29