2_0_ScanMag_70_Nov_2014_Text:Scan Magazine 1
5/11/14
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Participants at Design EntrepreneurSHIP.
Design for everyday and life Design can help address and respond to global challenges such as health issues, climate change and industrial transformation. Design can boost innovation, create growth and profit. How? By putting the user at the centre of the development process. That is what design is all about. By Robin Edman, Chief Executive, SVID | Photos: SVID
Increased global competition and a shift from mass to flexible production of advanced goods and services, create a demand for balancing traditional product-oriented technology and research-driven development with design-driven innovation.
co-creators. The result of the design process can be everyday products, but also more flexible, customised and complex solutions that are needed to face global challenges.
which aims to dramatically improve the user experience overall of the health and social services, influencing the processes, outcome, personnel and economic results. The second is the Design and Destination Programme, which focuses on how design can help to create and develop attractive regions, places and environments where people want to live, work and visit.
SVID Responding to user needs Design is all about observing, listening to and involving users throughout the whole development process. By interacting with users there is a greater probability of achieving a successful service or product, since the final result will respond to actual user needs and will be user-friendly, competitive and relevant to the user. Attractive offerings create growth, profits and jobs.
SVID, the Swedish Industrial Design Foundation, was founded in 1989 and has since been working to develop and deepen an understanding of design in business, the public sector and society at large. We gather and disseminate knowledge about design as a force for development and run networks to further spread the competitive advantages of design and its ability to change people’s lives.
Design enables users, be they citizens, patients, politicians or customers, to be
SVID runs two national programmes: the first is the Design and Health Programme,
Robin Edman, Chief Executive, SVID.
For more information, please visit: svid.se
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