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Scan Magazine | Business | Tiainen-Harris PR
Executive Director of SCAN Group, Thomas Winther, has witnessed several interiors businesses benefit from the expertise of the specialist PR agency, and is enthusiastic about the future. “Not only is Anne impeccably skilled, but she demonstrates a dedication to her clients that is nothing short of fantastic. I am thrilled to see Tiainen-Harris PR become part of the SCAN Group family, and I can’t wait to see what we will accomplish together in the times to come.” Securing coverage for your business With a background working in marketing, PR and business development in Germany, the Netherlands, Finland and the UK – in addition to studying international law in Austria and holding an MA in intercultural communication from her native Finland – Anne is not only skilled within several key disciplines highly relevant to the growth of any business, but her proficiency in multiple languages makes her a favourably instinctive communicator. The combination of the two has also earned her a vast contact list of editors and journalists working throughout the publishing industry, valuable connections in the aim of securing high-quality editorial coverage. “I think one of our great strengths is that our communication is targeted specifically to the UK press to increase the coverage for clients based in countries and regions where we have a special knowledge,” says Anne, underlining the necessity to understand cultural differences between the country where the brands originate and the UK market. “A familiarity with the origin of the product and its design invariably helps when ‘translating’ its values to increase awareness of the brand here in Britain. Having a British and Scandinavian team with interiors PR experience and a genuine understanding of the markets is a huge advantage.”
tive and transparent pay-per-results philosophy is enabled, ensuring that you only pay for the coverage secured by TiainenHarris PR. “We want our clients to clearly see what we do for them, and how it results in direct visibility for them in print and online media. I’d say this is a very Scandinavian way of keeping clients informed and up-todate, favouring transparency over processes that might be difficult to gain insight into if you’re not in the PR industry,” says Anne, underlining the importance of forging and fortifying long-term relationships with her clientele.
our business to the press, and the results of her efforts speak for themselves; we now have a file bursting with press cuttings and have seen a significant increase in sales to our website,” she says, adding: “Tiainen-Harris are always hugely positive and encouraging in their approach, and this has had a huge impact not only on raising our profile, but on the way we view ourselves. We have achieved a great deal together and I am delighted with the results.”
For more information, please visit: www.tiainenharrispr.co.uk
“Important here is also that we introduce a cap after your first six months with us, so that you have a greater control over your monthly budget. All published media coverage is also readily available to you at any time, enabling you to see same day where your products have been featured.” First-hand experience Expressing her noticeable passion for design homewares and her interest in their promotion, Anne is adamant that her first priority is always increasing client sales and creating lasting awareness of their products. Having run her own online design boutique Cloudberry Living, for which she bore sole PR responsibility for six years, she has first-hand experience of what a positive reputation can do for your business. “It’s all about creating that positive buzz about your brand through the endorsement and power of editorial publications. Our services are there to help you on a continuous basis, telling your story through powerful visuals and clear communication,” she says.
Focus on affordable PR
One of the clients who has benefited from the expertise of Tiainen-Harris PR is Lucy Paterson, owner of Scotland-based retailer The Scandinavian Shop.
In addition to honing great communication skills and a warm, personal approach as central parts of her agency, Anne puts significant focus on making her PR service an affordable and viable option on a long-term basis. This is why a cost-effec-
“Anne has a rare combination of expertise in PR, a depth of understanding of Scandinavian brands plus valuable first-hand experience of running an online business. She has worked consistently to promote
Boasting a repertoire of contacts with editors and journalists throughout the UK publishing industry, Anne has all the relevant connections to increase your company’s visibility in print, as well as online media.
Issue 69 | October 2014 | 133