Scan Magazine | Special Theme | Swedish Style & Design - Our Top Brands
Natural beauty for body and mind Swedish-born Kerstin Florian started her skincare business in 1978, opening her first spa in California based on the concept ‘outer beauty, inner health’. By Malin Norman | Photos: Kerstin Florian International
Almost 40 years later, Florian is considered an international spa guru and her business is present in more than 30 countries. Her global spa brand offers exclusive and authentic natural products and treatments, based on traditional concepts and with inspiration from, for example, the far East. With the four cornerstones of diet and nutrition, exercise, mental well-being, and treatments, this is more than a skincare brand. It is focused on energies and what is beneficial for the body and mind, and works extensively with the choice of ingredients as well as knowledge of how to get customers to relax and enjoy the treatments more. “Incorporating spa principles and skincare wellness into our daily lives is an important lifestyle choice which leads to a longer, more relaxed and happy life! That is why I do what I do. This is my passion in life,” explains the founder.
Authentic treatments and products High-quality products are developed with emphasis on harmony of ingredients, results, texture and feel. The range consists of over 100 natural products, each targeted to a particular condition or skin type and made from hand-harvested, solar-dried mineral salts, organic essential oils and wild-crafted mud. There is also a menu of exclusive facials, baths, body scrubs, body wraps, and foot and hand treatments. Florian’s curiosity about foreign cultures has often resulted in new additions, such as the Sami Zen treatment, the Russian sauna treatment, Banya, and the Mineral Wellness Soak, a health product from South Africa. “When a new product or treatment is launched, I always see my Swedish heritage in the final touch coupled with my global research and experiences,” she says.
Celebrating 25 years in Scandinavia The products were first introduced into Scandinavia 25 years ago, which will be celebrated at the annual reseller event in September, as well as with events and competitions for customers in the brand’s partner spas. Continuing its international expansion, the team is also constantly on the lookout for inspiration and researching new ingredients, healing techniques and ancient therapies. Florian explains: “Our goal is to continue to inspire people to adopt a healthy lifestyle, experience beautiful, vibrant skin, and to feel a deep sense of happiness.” Swedish-born founder and international spa guru Kerstin Florian.
For more information, please visit: www.kerstinflorian.se
Issue 68 | September 2014 | 41