Scan Magazine | Special Theme | Made in Finland
FINN CRISP can be enjoyed in many different ways: on its own or with different toppings.
Healthy Nordic pleasures Imagine this situation: you would love to have a snack, but then you remember, yet again, that snacking tends to make you feel guilty. Then imagine this: you recall that, if you are snacking on FINN CRISP, the healthy and pure rye crispbread that has been a part of the Finnish diet for centuries on end, it is completely guilt-free.
“I think more and more people pay attention to the healthiness of what they eat. FINN CRISP has many really healthy product attributes, and it also tastes really good,” says Sungatullina. An avid FINN CRISP eater herself, she knows what she is talking about. “I always have them on my desk in the office, and I don’t feel guilty eating them.”
By Johannes Laitila | Photos: FINN CRISP
A trip to my local convenience store in London took a pleasantly surprising turn a while ago. As I was walking between the shelves rather absent-mindedly, a red package with the text FINN CRISP on it caught my eye. I looked closer. It turned out to be a package of thin rye crisps, a uniquely Finnish product and something I have been eating ever since I was born. It was definitely not the first time I had bought thin crisps in my life – it was just the context that was unexpected. Or was it, actually? FINN CRISP is sold in more than 40 countries, the UK being one of them, and the brand is still gaining popularity at a rapid pace. “We have been growing in double digits the last couple of
years,” says Azaliya Sungatullina, brand manager at FINN CRISP. “More and more people are discovering it.”
And why feel guilty when there is no reason whatsoever to do so? FINN CRISP is at the heart of a healthy Nordic diet, without taking anything away from the taste.
For Finns, crispbread is all about traditions, having been a part of a Nordic diet for centuries. The story of FINN CRISP began more than 60 years ago: Helsinki was hosting the Summer Olympic Games in 1952, and as much as it was about sport, it also provided a showcase festival for Finnish companies. That was when Vaasan formed FINN CRISP to export crispbread. What started with export to Sweden has now become a worldwide phenomenon. FINN CRISP is already gaining footholds even in markets where bread has traditionally always been white and soft, and never before dark and crispy.
For more information, please visit: finncrisp.com facebook.com/THEFINNCRISP
Issue 67 | August 2014 | 49