Scan Magazine | Special Theme | Made in Finland
Perfect match When the leading Finnish marketing communications agency hasan & partners acquired 51 per cent of the Swedish creative digital agency Perfect Fools earlier this year, it was no hostile takeover. “Instead, it’s a true love affair,” declares CEO of hasan & partners, Eka Ruola. In terms of what the combined forces can do for their clients globally, the sky is the limit. By Mia Halonen | Photo: hasan & partners
“Our mission has never been to make ads, but to help our clients market their products or services better,” says Ruola. “Now, with the joined forces of hasan & partners, Perfect Fools, and our consumer insight company Frankly partners, we can serve our clients even better, through every channel.” Ruola is clearly excited about the start of the new, more international
era. “It is fair to say that Helsinki is not the first place most global brands look for a creative agency, but with world-class digital expertise and capacity, we can pitch for more heavy-weight clients.” On top of a deep understanding of the Nordic and Russian markets, the new superagency offers the skills needed to do business globally. “This is a smart way to grow outside of Finland,” says the CEO. And hasan & partners certainly has grown fast during this past year: the five units across three countries now employ 110 top professionals of 15 different nationalities. “The offices in Helsinki, Stockholm and Amsterdam truly are melting pots of different cultures,” says Ruola. “We wanted the best people in digital marketing, and that’s what we’ve got.” Tony Högqvist of Perfect Fools (left) and Eka Ruola of hasan & partners (right)
For more information, please visit: www.hasanpartners.fi
Natural approach to health and beauty Nothing is more personal than the choices we make in caring for ourselves. The natural skin care products of global cosmetics brand Dr. Hauschka respect the skin’s inherent rhythms, believing that when we feel healthy and balanced, we are better able to care for others and the planet on which we live. By Inna Allen
Founded in Germany over seventy years ago, pioneering holistic pharmaceutical company WALA Heilmittel introduced chemist Dr. Rudolf Hauschka’s revolutionary approach to skin care in 1967. Based on the understanding that
Providing make-up for the Miss Finland contest. Photo: Hans Lehtinen
beauty results from skin health, Dr. Hauschka Skin Care products are specifically formulated to restore beauty by working with the skin to support its own natural processes of renewal. Dr. Hauschka’s approach is based on the theory of anthroposophical medicine – a form of alternative medicine that in part complements and in part replaces mainstream medicine. “The company grows the highest quality botanicals and harvests them at the peak of their potency so that the power of the living plant can be harnessed and captured in the products,” explains Merja Ekholm from Itu Biodyn in Helsinki, a specialised wholesaler of organic products and Finland’s agent for Dr. Hauschka merchandise. “In addition to the products, Dr. Hauschka is famous for its revolutionary skin care methods that turn con-
ventional practises on their heads – add oil for oily skin, avoid using facial night creams, don’t exfoliate, and so on.” Dr. Hauschka is also a prominent figure in the professional make-up field. As with all Dr. Hauschka products, the properties of the natural ingredients bring the beauty, life and vitality of nature to their users.
Rose petals are an important ingredient in Dr. Hauschka products. Photo: Dr. Hauschka
For more information, please visit: www.itubiodyn.fi www.dr.hauschka.com
Issue 67 | August 2014 | 43