3_0_ScanMag_66_July_2014_Text_Svetlana:Scan Magazine 1
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Scan Magazine | Special Theme | Made in Norway
it looks like when one of the oldest textile mills in Norway hosts the location of the youngest textile factory in the country,” says Fuglerud. Quality, design and flexibility are three of Oleana’s key values and the business makes sure to keep up high standards by hiring staff that are skilled and experienced in knitting on ultra-modern hi-tech machines as well as doing the sewing and handwork. “By having our entire production in Norway, we are able to keep in control of our production to ensure high quality. We can then also preserve Norwegian knitting traditions and competence,” Fuglerud explains. “Part of Oleana’s identity and status come from it being at the cutting edge between industry and fine craft. Oleana’s ambition is to make exquisite clothes. We want to create a garment with beauty and quality that people will love to wear,” she continues.
designer Solveig Hisdal. She is the sole designer of all Oleana’s creations and has received many design prizes for her work. In the year 2000, she was awarded the highly coveted Jacob Prize, Norway’s most prestigious award for design, crafts and architecture. Oleana has also received the Award for Design Excellence a number of times from the Norwegian Design Council.
Celebrated design innovation
“We want to create a good atmosphere for our employees as well as being flexible for our customers. We put lot of work, care and love into every piece of clothing we make,” says Fuglerud.
Fuglerud also explains that the business wants to bring innovation into the clothes with one-of-a-kind designs and environmentally friendly fabrics. The person behind Oleana’s beautiful flower ornaments and colour combinations is Norwegian
In a world where we are increasingly becoming more aware of the products we purchase, Oleana invites us to reflect on the choices we make as consumers. Clothes made from natural fibres, such as
wool and silk, are good environmental choices. Oleana only uses organic natural fibres such as merino wool, silk and alpaca. The textile supplier’s combination of fabrics found in the Norwegian culture and raw materials from around the world illustrates how international the textile industry really is. Oleana’s products can be found in shops around the globe, including various locations in Germany as well as the US, Switzerland, Sweden, Denmark, Japan, France, the Netherlands and Belgium. You can also visit Oleana’s shops in Bergen, Stavanger, Oslo, Copenhagen, Stockholm and Zug.
For more information, please visit: www.oleana.no
Oleana is based in one of Norway’s oldest textile mills, and it is sometimes said that western Norway’s textile industrialisation started inside this very building.
Issue 66 | July 2014 | 51