2_1_DiscoverGermany_August2014_Issue17:Scan Magazine 1
31/7/14
14:33
Page 68
Discover Germany | Special Theme | Successful Start-ups
supercraft – craft with an attitude The Do-It-Yourself sets of supercraft leave lovers of surprises, functional design and aesthetics feeling inspired and creative. These colourful kits bundle ideas along with certified and superb materials, and feature seasonal projects that promote the DoIt-Yourself idea. TEXT: ELISABETH DOEHNE | PHOTOS: SUPERCRAFT
What is supercraft? The answer is a culture made by your own hands. The notion behind supercraft’s Do-It-Yourself boxes is guided by a robust and sustainable vision: the attitude to make and to create. In a mass consumer society, Do-It-Yourself is a thoughtful and resourceful way of creating goods. The method emphasises the importance of using time, money, and material resources in a sustainable and productive way – and to spark an interest in living fully and creatively.
68 | Issue 17 | August 2014
“Make more yourself” The brand supercraft was founded in Berlin in 2012. Sophie Pester and Catharina Bruns, two designers and entrepreneurs, decided to create their own luck and promote the importance of handmade projects with their business. “We know that it can be very hard to find great supplies for DIY projects. And even if you come up with great ideas all the time, it's really time-consuming to gather all the supplies you need. We solve this problem for our customers by providing them with the best supplies and inspiration for new projects every two months,”state the young entrepreneurs. Creative boxes with an effect It is as easy and as effective as it sounds: supercraft boxes are bi-monthly craft kits that