2_1_DiscoverGermany_March2014_Issue12:Scan Magazine 1
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Discover Germany | Special Theme | Made in Austria
Haute couture for iPads Sustainable material, smart functions and a clean design: The sophisticated handmade wooden iPad cases by Woodero are simply revolutionary. TEXT: MARILENA STRACKE | PHOTOS: WOODERO
Let’s face it, we all love our iPads and want to keep them safe. But we also love its simple design and clear functions. So why not go a little step further and protect this beloved asset with something that ticks all those boxes? Ambition has always been the engine for innovation. And the team at Woodero were indeed ambitious when they had the idea for the wooden iPad case. A case, which is not only entirely made of wood and hence eco-friendly, but also serves its function brilliantly. Founders Alexander Krauser, Florian Schupp, Andreas Brandner and Christian Gerer from Austria’s Steiermark invented a tool, which they were essentially trying to find for a long time for themselves. That is how they became aware of the gap in the market.
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Safety first – but with style “We realised we had to develop this kind of case ourselves,” says Krauser. “It took six months until our first prototype was finished. We were fascinated, wanting to create something completely new and unique. The combination of natural wood with a high-tech product was extremely appealing to us and we noticed very quickly that we were not the only ones to be thrilled about it. It was time to launch our company Woodero!” The wooden case has a unique feel to it and is as prac-
tical as it is sleek.The iPad literally slides into the case and is just as easily taken out. The iPad is automatically secured tightly through four special gel pads, following Woodero’s motto:“Safety first – but with style!”The lid is closed by tapping without having to push or press. This product is all about easy handling and thus many different positions can be achieved through just one move. Different
The Woodero team from left to right: Florian Schupp, Alexander Krauser, Andreas Brandner, Christian Gerer. Photo: Fotostudio Marion